How did Nike and Adidas rebrand themselves from sports shoes for poor people and autistic boys, into designer brands?

How did Nike and Adidas rebrand themselves from sports shoes for poor people and autistic boys, into designer brands?

Double down on classic designs in the case of Adidas.

both have been fashion forward since the mid-80s
there's just too much money in it for them to back out now

mercury/estrogen in the water

That just makes us cuter instead of looking like Neanderthals

...

kill yourself cuck

>can't differentiate between name brand and designer brand
ok

they've always made casual "fashion" shoes you dolt

it's the fuccbois that are the new part

Because fashion became a meme. Kanye. ASAP Rocky, etc started being le fashion and sent it into mainstream which made all the normies hop on board. Nike and Adidas are now profiting off that

>it's turnin the friggin frogs gay!!!

^

Hermaphrodite frogs are cute. CUTE!

what are these called? i'm in love

>Don't know what RAFS are..
Damn it's been a while.

nostalgia, followed by fashion becoming a meme

In other news, Nike hustled their way to the top with good advertising. The vast majority of their "tech" is just a bunch of bullshit

>sports shoes for poor people and autistic boys
What?
This was never the case. Even in the 80s Nike was cool. Unless you're talking about a specific time frame when this "shift" happened.

bait

Yeezy made some shoes, black people liked them, suburban white kids like what black people like

/thread

>That just makes us cuter

Having no chin, jawline or brow ridge makes you ugly though.