Interview with Geoffroy de la Bourdonnaye from Vestoj #4 "On Power".
The idea behind this thread is to post an article every Monday and try to discuss the article with each other.
Monday stands for Magazine
Noah Cox
Other urls found in this thread:
vogue.co.uk
pastebin.com
twitter.com
Daniel Kelly
Jose Lee
>Anna Wintour's blessing
>at Chloé the brand has always been more important than any individual designer
Any other brands with a similar view?
>brand bible
What's the process behind it?
Ethan Ross
Maybe there's no time at all to get acquainted with the brand.
Noah Lee
>which is what you have to do in fashion today.
How come? What's the cause of the shift?
>constant growth
Andrew Martin
...
Kayden Clark
That's it!
What do you think of the article?
Are there some parts you find interesting?
Do you agree or disagree with what's being said?
Why?
Feedback on how to improve the scanning will be appreciated.
pastebin.com
So far there's only one magazine you can download.
More will come in due time. I'll upload Issue four in one or two weeks. 70 pages or so left to scan and some more to edit.
Bump the thread so others can read this too.
Adam Hughes
Bought the new Vestoj issue "On Authenticity".
Here is the table of contents.
Aaron Roberts
...
Michael Williams
I missed the last thread, my first miss. Luckily, I have Monday off and I'm sitting at the kitchen bar sipping coffee reading this :)
This article reeks of a "brand" with "values" and a business-like hierarchy, whereby designers are evaluated on their ability to sell the brand-idea or just outright sales numbers.
>"Moving away from a time when the spirit of a house is centred on any particular designer"
Is there any difference between a brand name and a house with a designer name these days though? There are still a hierarchy of people who work for designer-name brands who get hired, fired, replaced, and they still run as businesses. I forget which house, but even the original designer sold the "brand" and it retained the original name (we discusses this in previous threads).
Parker Wright
cont.
Is this a question of a new kind of fashion as a collective brand name instead of one designer using their name as the brand? Or is it a question of both brand names and designer names evolving more into businesses versus creative outlets? I'm not sure myself, and definitely don't have the knowledge to say.
Did you ever get a response to your email?
>Virgil Abloh interview
oohhh wee that's going to be a fun thread
William Nguyen
>Did you ever get a response to your email?
Sadly, no response.
Levi Young
And these values sound so vague. Femininity. Free-spiritedness. Grace. Effortlessness. Charm. It could apply to other brands. Of course, we don't know precisely what's written in this style bible.
Are people looking for something that isn't there?
Margiela? Helmut Lang?
Camden White
bump
Bentley Allen
bump
Andrew Collins
>oohhh wee that's going to be a fun thread
At least I would get responses.
Camden Cox
Bump
Asher Turner
last self bump
Connor Wright
It seems as though most brands operate using the same organizational structure, where the focus is largely placed on making sure they are hitting their target market, keeping a low turnover, making profit, etc. largely the "fashion" aspect is relatively low on the importance scale, they have their "bibles"or mission statements that define the brand profile of who they are what they are, who they are aiming for and how they will reach hat target. The rest doesn't really matter much as long as the mold that is set up is used and followed, this is how shitty brands are able constantly put up bland uninspired garbage, straight up ugly shit because they know they have a captive audience and as long as they keep doing what they are doing their dedicated market will constantly put money in their pockets. These are your typical Asian fuckbois and hypebeasts buying 300 dollars off white markers and IKEA totebags like the faggot on the other post that turned them into sweatpants. To brands like these it doesn't really matter if they lose a great designer they are bigger than that. Losing an iconic designer will not doom the brand whatsoever because they will can just follow the old tricks that have worked for them in the past. A great example of this is Helmut Lang.
Jacob Kelly
The designer is a small cog in the machine.
Gabriel Price
bump