Audi Super Bowl ad targets "wage gap," introduces new slogan: "Progress is for everyone."

youtube.com/watch?v=7n-xU-XMdEo

Why does a German multinational feel the need to weigh in on this? Why is Audi, generally associated with conservative styling and moderate politics trying to re-position themselves as a bastion of progressivism? Why are they doing it with a Super Bowl ad?

Other urls found in this thread:

wsj.com/article_email/the-wage-gap-myth-that-wont-die-1443654408-lMyQjAxMTA1MjA1MjMwNzIwWj
blog.dol.gov/2012/06/07/myth-busting-the-pay-gap
youtube.com/watch?v=kJ4SSvVbhLw
youtube.com/watch?v=1dQ9a5EFZeI
youtube.com/watch?v=ec0XKhAHR5I
twitter.com/SFWRedditVideos

>Audi of America
>a German multinational

They're appealing to the americal culture.

When are you going to realize that capitalism is the destroyer of race and culture?

>audi is for cucks
What else is new

Why do you care so deeply about a fucking car company ad?

It's a marketing tactic. They're appealing to people who would not otherwise give a shit about cars, but they see this and think "Audi stands for human equality! I better buy one of those next time".

Technology companies do this CONSTANTLY.

It's just very surreal to see, during the Super Bowl, an ad from a foreign car company, weighing in firmly on a domestic political issue (the statistic basis for which is dubious at best).

I realize that its a marketing tactic, but it's so out of place and odd.

Given their past ads "Hey, lady, that's diesel" their target market seems to be smug fucks too unobservant to notice they are buying a VW.

>Audi
>Appealing to smug faggots

Why is this a surprise, op?

Because your retarded new POTUS is trying to economically attack Germany, and thus the Euro, causing the Dollar to devaluate being good for the American economy ON THE SHORT TERM.

Honestly, i think its a nice message and you should read more to understand how dumb trump supporters are... your ignorance is showing.

enjoy your dictator, Germany is way passed that

It isn't out of place. It's a major issue right now for a lot of people regardless of the reality, and in this age of massive global corporations Audi is as German as Ford. If this were an ad for...Venturi or something it would be ridiculous yes but VAG is an enormous company with a lot of employees, probably some of whom pushed this ad to be made.

No reason to sell "a car" during the superb owl when you can sell the idea that your entire company stands for human rights.

My only issue with this is that the basis for the idea of the wage gap is extremely dubious from a statistical perspective. It can be explained by differences in lifestyles and approaches to work by men and women, and is not evidence of systemic discrimination.

I'm not trying to make this a left/right issue or a Trump vs. the world issue. The issue I'm pointing out is that Audi spent millions of dollars to put out an ad centered on a largely fictitious political issue.

You are correct, see it as a direct attack on trump, VW's are made in mexico, get the idea?

>Germany is way passed that

No, it doesn't deliberately go in and destroy cultures that don't agree with it. There is one islam that does that regularly. It is even documented doing that in recent history and multiple decades.

>it's not systematic because it's complex

We get it.. you're retaded and have little grasp of the world outside of your echo chamber. You can delelte this thread whenever.

Don't hurt them, for they know not what they do.

But I am enjoying the deep dicking you're giving the little Heimlers.

the wage gap myth has officially become a meme that normies think is true now... just like climate change

as soon as you say the wage gap isn't important because discrimination doesn't play a role, you are immediately ostracized by your work/your wife's friends/ ect

there's a 'race gap' and 'age gap' too, but liberals have a hard time looking past what they read online

equal pay for equal work..
yeah,
SJW - your work is done when there are equal numbers of women doing dangerous and shitting jobs too. My heart bleeds when a woman executive complains when she's getting 400K/year and a man gets 500K/year.

Did you know Audi is the only sponsor of the team that just won the CSGO major a few days ago?

What happens when you are public school educated in a red state...

>your ignorance is showing
>way passed that
Please go be retarded somewhere else

Shouldn't this be on pol?

>we want to sell products to women.

OP DID YOU EVEN WATCH THE FUCKING ADD

ITS NOT ABOUT WAGE GAP YOU FUCKING RETARD


ITS ABOUT SEXISM

AND THE FACT THAT EVEN THE RETARDS ON HERE THINK OF WOMEN AS LESSER BEINGS

>oy vey

I provide an argument and you comment with a cheap insult.
Calling people retarded doesn't make you intelligent, you come over as an ignorant and arrogant person.
In such a way I will never take you seriously.

Also, this was about a car ad, the rest of the discussion should be held in /pol/, a containment board for frustrated manlets that could never accept the real world. People that rather dabble in some form of projection of frustrations, preferably towards anything other then themselves or their comfort zone environment which usually isn't broader then their knowledge.
I hope that you self reflect on what you just said and realize that not my, but your comment was a childish and unfunded comment.

THEYRE TRYING TO SELL THE S5 TO FEMINISTS

AHAHAHHAA

I think to be really progressive, they should fire 50% of the men and hire women, since they are just as good as men

Then, they should fire the rest of the men and replace them with muslim refugees, who are of course all doctors and engineers and can easily replace stupid white males

>not wanting a dictator

lmao fucking cuck

back to your containment board on /r/cars

OK, if women want to close the wage gap. They can become a miner, oil field worker, crab fisherman. But they don't want to do any of that. They want a cozy office job that lets them Facebook.

did YOU even watch the ad?

its most definitely about the wage gap

he is trolling dude, pretty clear, no one is that big of a male feminist here on a car board

BASED AUDI
Your altreich neonutzi ideology is racist and backwards. Delete yourself OP you are trash

Obama himself conducted an investigation on the "wage gap"

Guess what, its no more than a few percent. Differences in jobs/kids/etc.

wsj.com/article_email/the-wage-gap-myth-that-wont-die-1443654408-lMyQjAxMTA1MjA1MjMwNzIwWj

Look at that, even from cuck left journal.

blog.dol.gov/2012/06/07/myth-busting-the-pay-gap

.gov for you naysayers

>Why does a German multinational feel the need to weigh in on this?

Because the more people that are prosperous, the more that can buy Audi cars. A huge gap means fewer people will buy Audi.

>cuck left journal
I don't know you, but your lack of creativity says you need to kys

because audis are for yuppie asshole cuck faggots

I don't think a German was inolved in this, dude. That's not how big companies work.

>Capitalism

You mean socialism/communism, right?

i really don't like this meme

just because you use capslock doesn't make it any less false

German companies are HUGE on bragging about closing the gaps. My employer (massive German software company) brags about how 25% of managers are now female (still wants a higher percentage), brags about hiring people with autism for specific jobs they're suited for, brags about multiculturalism,etc...

Every given argument in this thread is being ignored by people admiring populism for lacking an opinion of their own, people who are not able of critical thinking.
Populism has set the norm, it has become a matter of who can shout the loudest.
The way your president is dividing your society is a very cheap way of taking away the public opinion; divide and conquer.

youtube.com/watch?v=kJ4SSvVbhLw

As a 'europoor' I'd love to have talk with an educated American.
/pol/ is not the place for that and neither is Veeky Forums

>tfw I bought an audi last month
>tfw I watch this advertisement and regret it
>tfw people point and laugh at my feministmobile on the road
>tfw I regret everything

JUST

>Audi
>trying to appeal to angry lesbians and SocJus loonies

They're never going to get the bulldykes to buy an Audi whatever over a Forester or Outback, and liberal arts degree-holders don't have the money to afford a car.

Didn't that dude weed guy with the glasses and Schumer tank Budweiser sales after similar shit in a Super Bowl ad?

Trade it in quick and get an equivalent model Beemer my dude.

who the fuck do they think they are kidding

Also what's a good BMW I can start saving for?

>get an equivalent model Beemer
This. Don't know why you'd spend BMW/Benz money on a VW with extra leather in the first place, but you can still be redeemed.

Audi withdrew from lemans and are heading over to all electric. They also won't sell the new s4 with a manual :/
Downfall

They also removed Torsen AWD from everything but the S and RS models. They're literally getting rid of any redeeming qualities they may have had in the last few years.

>not firing every men and only hiring women
Why nobody do that they would save tons of money

Gm is the one that flaunts hiring a same sex lesbian couple with an adopted niglet kid

>brags about hiring people with autism
Can you tell me the name of your employer?
I'm a highly functional autist that can do all the work neurotypical people can do, but will count as a Schwerbehinderte in their statistics.

They're appealing to what they thought was American culture. This shit was probably made way before the election.

meanwhile the conservative business owners who can actually afford luxury cars tell them to fuck off

Virtue signaling

If you haven't noticed, VWs in general are driven by massive debt haulers called liberals who appreciate status more than making good financial decisions. Audi is pleasing their target demographic that'll buy their FWD shitboxes more than anyone else.

mhm... Not going to stop me from buying an Audi S4

You are an idiot, and from /co/, which is man child central.

VWs, yes. Not VWs with four rings on the front for an inflated price. Liberals, specifically wage gap-believing college kids and other virtue signalling losers can't afford a shitbox in the first place let alone a brand new base model A3. And plenty are busriders or pedalcucks who hate cars.

I see where they're coming from but I think they're overestimating the spending power of this demographic.

This
Why would you pay BMW prices for a FWD-based car? Honestly it baffles me that Audi manages to exist as a luxury brand.

...

...

>wsj.com/article_email/the-wage-gap-myth-that-wont-die-1443654408-lMyQjAxMTA1MjA1MjMwNzIwWj

Wall Street Journal has never been left-wing, jesus fucking christ. Even before Murdoch bought them out, they were always editorially pretty conservative and otherwise impartial.

not him, but he's most likely talking about SAP. I once heard about them specifically hiring autistic people on some TV show once.

>Why are they doing it with a Super Bowl ad?

That's what every German car brand does.

Bravo, Audi. Really made me think.

that's the one. the autism at work initiative is in several countries.

Isn't this shit debunked? Wages are identical once you account for career/job choice.

>Audi has been reaching down-market in the US for years
>Lowest models are already VW rebadges and selling well
>VW marque is tainted by dieselgate in the US

Everything about this makes perfect sense. Audi has every reason to "lower" itself now, as an increasing share of their sales are already empty status symbols (VW with a nicer badge, like the A3).

What demographic is most willing to purchase empty status symbols? Women.

>VW marque is tainted by dieselgate in the US
The ones who care about this the most are the liberals, shouldn't they be pandering to Trump supporters instead?

Herr merkel probably commanded them to while the board of directors was tied up and forced to watch their daughters raped by mudslimes

Trump is a german jew

>What demographic is most willing to purchase empty status symbols? Women.
Actually that would be niggers.

Redistributing wealth will not mean people can suddenly afford Audi.

I miss bikini girls washing cars
Will trump ever make commercials great again?

youtube.com/watch?v=1dQ9a5EFZeI

I actually like this.
It makes fun of all of their efforts and reduces their level of commitment to just driving a car.

I found it funny.

>tfw Hyundai/Kia is slowly turning into a pretty based company
What the fuck happened to the world

>enjoy your dictator, Germany is way passed that
>thinking removing kebab is a bad thing

lel

That's hilarious--actual good marketing.

That was pretty fucking funny KIA.
The tide is turning lads.

T.Fag working at starcucks

yes goy..i mean guys - that commercial was radical!

I'd never drive a KIA but still come on Schlomo. Taking the cunt from Ghostbusters and making fun of leftist causes is pretty funny. Great idea to go viral. Only problem is the product is a piece of shit.

>this impeccably executed slapstick
wtf i love melissa mccarthy now

WTF I love Kia now

thank you for underlining my point.
Anyone you don't agree with is immediately mocked, but never with arguments.

>pretends to be intellectual
>takes stand up comedy as political gospel
why do liberals do this?

won't hurt their brand at all.

trumpers can't afford it.

see

It's not "mockery", I'm legitimately asking why would you form your opinions based on what a comedian says to make people laugh. Comedy isn't about being factual but rather throwing a bunch of strawmen because it's what people find funny.

Its not my intention to draw parallels between comedy and politics, although im sure of it that there are many.
It seems as though the only thing you trump supporters listen to, watch some video's of Hitler he was a very charismatic man.
Dividing a population with frustration is just a bad thing to do, I don't get along well with folks who don't think every human is equal.
I just can't believe you are falling for this trap, history is repeating itself over and over and its just shocking that in an era with so many evidence available hatred and bigotry are still a way of controlling the masses,

it really is ironic, trump is giving them the ultimate cucking

>It seems as though the only thing you trump supporters listen to
nice projection
>watch some video's of Hitler he was a very charismatic man.
so was obama
>Dividing a population with frustration is just a bad thing to do, I don't get along well with folks who don't think every human is equal.
When did Trump divide people? Are you one of those retards who believe that enforcing immigration laws is racist? Do you think a nation doesn't have the right to say who it lets in and who it does not?
BTW Obama deported a lot of Mexicans, MSM just didn't make a big deal out of it. You only listen to rhetoric and don't look at actions.
>I just can't believe you are falling for this trap, history is repeating itself over and over and its just shocking that in an era with so many evidence available hatred and bigotry are still a way of controlling the masses,
The only bigots here are the leftist who equate being a Trump supporter with being a nazi and who believe Pepe is a "white supremacist symbol" because MSM told them so.

Trump's ban is actually keeping out people who immigrated here legally and/or are citizens

Well tough luck. Can't take chances with security. Many terrorists were naturalized American. Also it's not a ban, it's a moratorium.
FFS you should know that 2nd generation immigrants are the worst when it comes to terrorism, they've carried out the most attacks on yuroland. Do you not learn anything?
Mohamed Lahouaiej-Bouhlel had a residence permit FFS. The USA needs to be able to veto dangerous individuals so putting a halt on migration from hot countries is needed. Desperate times call for desperate measures.

This is not about projections and this is not about Obama.
This is about you failing to understand the cheap and transparent charade of what you think is democracy in the form of president Trump.
As most trumpists, you lack the knowledge needed to understand how your the political system works.
Trump is preparing your country for war against western principles and allies but you fail to understand because you are uneducated.

youtube.com/watch?v=ec0XKhAHR5I

>Also it's not a ban, it's a moratorium.
Sorry, I didn't realize there was a significant difference between "total and complete shutdown of Muslims entering the United States" and a "ban"

anybody else gonna point out that trump didn't ban any muslim majority countries that he had business interests in, and only banned countries that haven't committed any attacks on the US in like 40 years?