Lincoln and Cadillac were the 2 top selling luxury car brands until the 2000s

>Lincoln and Cadillac were the 2 top selling luxury car brands until the 2000s

What happened?

Tight suspensions and uncomfy seats.

the asians started doing it better

people realized they were awful at luxury compared to European makes and were horribly outdated in how they approached car design

Their market segment died of old age, and younger people don't want a car that has no aux jack, Bluetooth connectivity, "new, youthful, hip" appearance, etc. Also, no one wants a rear wheel drive car now because they're all pussies who immediately flock to AWD crossovers the instant they get half an inch of snow, much less a RWD barge with suspension travel measured in yards and a steering wheel better named the suggestion wheel.

I love 'em anyway.

>suggestion wheel
Audibly jej'd, that's a good one

Lincoln:. Overall Ford killed them. Turning them into rebadges of Ford cars, killing the rwd Continental Mark models. Lincoln had a huge advantage with the Navigator but it quickly fell behind in competition.

Cadillac: Northstar V8 was a disaster. Cadillac has fared well compared to Lincoln. The transition from fwd land barges to RWD models was a little messy and confusing. Cadillac has aimed to compete with BMW style luxury, not soft floaty luxury.

The Alpha platform was probably the first time Cadillac tried to design a RWD performance platform and they fucking nailed it. there NEEDS to be a alpha platform Commodore.

i almost wish they could let Toyota use the platform for another performance car instead of BMW's.

their designs became shit in the 2000's, losing some of their former 80's/90's dignified appearance, and Lincolns became stereotyped as black cab taxis.

Their customerbase started dying of old age.

>boomers are dying
>that style of car hasn't been cool since the 70's (if ever)
>young and middle-aged buyers don't want an uncool, fuel ineficient land yacht that's twenty feet wide and fifty feet long which they associate with their parents/grandparents owning

It was about time desu

>Lincolns became stereotyped as black taxi cabs
No, they didn't. lol.

yes, they did ''lol"

Much like non-yellow Crown Vics became stereotyped as Cop cars, in NYC, whenever you saw a black town car, you knew it was one of those cal order taxis

Lincoln is a car brand?

They stagnated, horribly. Both brands assumed they could just keep riding on their old reputation forever and stopped giving a shit. Seriously, go sit in a late '90s/early '00s Cadillac or, worse Lincoln. They're comfortable, but everything feels shitty and cheap. Horrendous compared to German and Japanese competitors.

In the 00's they suddenly realised they no one was buying barges and tried to be BMW

...

Where, in Detroit?

...

Lincoln is seen as an old man's car and so was Cadillac for a while (still kind of is).

That and nowadays people would have a Lexus or something German rather than those two.

Both brands seem kind of lost right now to me. Lincoln moreso than Cadillac.

boomers lost their licenses

SUVs took over because no lux tax

>suvs
>no lux tax
put down the bong cheech