>same pump and dump every time
youtube.com/watch?v=XbZ8zDpX2Mg
FUDers BTFO.
ARK is designed to create cross-chain connections, in essence acting as a marketplace arbitration tool; the eventual idea is to create cross-chain connectivity to allow people to optimally balance portfolios and optionally spend an optimized cryptocurrency balance when sending out transactions.
The curency itself acts as an arbitrage token for the cross-chain interoperability. It's a concept being touted by bancor, Tokencard, and several other recent large-scale ICOs that are several months behind in terms of development.
The developer is knowledgeable in the creation of cryptocurrencies with smart-contract capabilities, as he was one of the founding devs for the LISK project.
In addition, ARK offers a unique voter's proof of stake consensus algorithm, which allows ARK holders to vote for the nodes that will create on-chain consensus. It's the largest currency using this consensus method (by market cap), and it's functional, efficient, unique, and allows for reasonable token inflation while rewarding both token holders and those willing to contribute to the network's stability.
The coin is unique, the implementation is solid, the platform itself is a novel concept, but it's still in its infancy so it's hard to say how successful it will be long-term.
The devs need large-scale adoption of their smart-bridge platform, but I think in the long run this coin can become a top-10 currency.
Do what you want, though, FUD all day, hate because you ain't, whatever.
Good luck with whatever you're investing in as an alternative, I'll see you in 6 months in the screencap when this coin hits $50.