50,000% markup over cost

>50,000% markup over cost

Nice

>moulds are free
>model design is free
>all aspects of business are free
>GW's only expense is raw plastic

3 cents for the injected plastic. That's it.

While I think the price is excessive.

I'd like you to defend the prices of e-books.

go.

>DIE DIE DIE

>Steam downloads

>Literally shilling for shitty toxic plastic made by Chinese slaves
Why tho?

Gotta keep those wheels of capitalism rolling somehow.

He has a point. It all costs money, just nowhere near "£20 a miniature".

Oh look, it's another episode of JIDF.

>moulds are free
7+yo moulds are
>model design is free
May as well be doing SOMETHING as long as you're paid to occupy volume in Development.
>all aspects of business are free
If payroll and packaging are 86% of a company's overheads, that's their problem, not mine.
>GW's only expense is raw plastic
Only "current" expense. Moulds are made in-house or amortised, and the automated mills can run all night unsupervised, so the actual PRODUCT is practically worthless. Ref how it's given away whenever possible.

While this is all true of every company in the business of selling plastic army mans, only GW thinks a grey, 50-part model the size of a Land Raider is worth 45 quid. Other companies seem able to fend off bankruptcy charging half what GW does, but that's their call. 50,000% markup is GW's. It's neither right nor wrong - it's simply greed.

Made in UK

I get that GW is a company and has to make money, inflation is a thing, etc etc.

But the prices on their singles is just absolutely shocking to me. $30+ for ONE man-sized mini is an absolute fuckton of money, and way more than they probably should be charging. Like I get it if I'm buying like the old Ghazkull model or whatever, but they charge it for everything. I used to be able to buy an entire tactical squad for that much jesus.

>Other companies seem able to fend off bankruptcy charging half what GW does
no, while cases of stuff costing half GW exist, they are a minority if you don't consider hystorical minis. What is problematic about GWis that in miniatures the greatest cost is creating the mini of course, GW sells many times more then minor manufacturers, this means they would have an incredibly greater profit, this is both because they can, but also becasue GW chose the aggressive route of creating their own branded shops which costumers pay for. (no GW shops are for the most part not a service for the costumer because lgs exist, they are a service to GW becuase they make sure new players are recruited and that those players aren't tempted by other games in the shop they play in)

Not only current expensise with new sculpts. Also there is a very real optimist cost to design. Of course they don't sell at cost but I think you'll find most model war games sell quite above that when they are relatively well known.

>it's another unemployed/underage/poorfag price bitching thread
My favorite kind of cancer. Sage.

m8 it's called don't get into a luxury hobby if you can't afford it. Stick to something cheap like FoW or Dust.

- costs for design and research
- costs for 3D artists
- costs for thousands of custom moldings
- costs for overhead from printing
- costs for quality control
- costs for packaging
- costs for distribution
- costs for niche hobby (vs something like plastic straws to sell in bulk)

But yeah once you get past all that GW are greedy assholes.

>cheap like FoW
>Cheap
>FoW

Show your calculations for cost.

>>But the prices on their singles is just absolutely shocking to me. $30+ for ONE man-sized mini is an absolute fuckton of money
I have to agree there. The standard pricing for minis like that is much less than what GW charges. Even Kingdom Death's 35mm individual plastic dues are cheaper than what GW is charging. When the boutique options become cheaper than the non-boutique options, it is an easy choice.

>7+yo moulds are

That's not how accounting works. I guess you think cars are free too because they last 5+ years.

I honestly think more people would be fine with the $30 price tag if there were actual options for those kits, I get it GW does the pricing on the named characters and ICs with the idea in mind that consumers are only buying 1 of them. But $30 with basically no options or very limited options is what gets me

>it's simply greed.
Maximizing producer surplus isn't greed, it's sensible.
Failure to maximize producer surplus is incompetence.

GW pricing is arbitrary. The HQs have never been good deals as they've always been a single miniature. There are other reasons why they charge more, such as people don't buy hundreds of HQs.

You also need to realize that GW can get away with charging this much because KD's prices are irrelevant. Someone who needs a Super Primaris Fagtenant for his all Primaris army to play 40K isn't going to be interested in historical figures or Kingdom Death shit.

This is common fucking sense, I wish you niggers would apply it. It doesn't matter if a roadster is cheaper than a minivan if your fucking wife is making you buy a minivan for the kids.

Like all for profit, publicly traded companies.

It has come up in the ongoing legal case against GW.

some salty poorfags just sueing based GW

If you look further into it he's mostly salty that he couldn't return all his fantasy models after AoS started.

>gw squatted a game i liked
>should i be bitter, give up playing, or just keep playing said game or even try the new version?
>no, lets sue them for 60milion dollars

i fucking love the US, one day i will move there

You're even allowed to sue the government and win here.

By that reasoning GW must be making money hand over fist.

So why don't you go invest in GW, and take a share of that massive profit.

Or why dont you make your own model company and drive GW out of buisness by only marking your product up by 40000%?

This thread is an embarrassment.

Is this guy representing himself or are there really lawyers out there who lack so much critical thinking that they could write that and belive it?

You're paying directly for how cool the mini is. And this mutha fucker is dripping with cool.

A very primal, teenaged cool, but still.

By "return all his models" I mean as a retailer back to the supplier.

He's mad he's having trouble selling now outdated kits.

Although I thought there was a buyback program like there was for 8th edition? I could be wrong.

>Not 40,000% markup
GW can't do anything right

Ill be interested to hear how long he held onto the stock which he wants GW to reimburse him for.

I suspect that he held onto that stock for quite a long time, couldn't shift it, then had an even harder time when fantasy rolled over to AOS.

Labor. An author puts long hours/days/weeks/months/years of work in and expects payment for your enjoyment of the work.

Hosting. Amazon/Google takes a cut in exchange for distributing the book through their system.

These factors lead to an e-book costing as much as it does. Plus more popular authors can charge more (because they know we'll pay it to read the new "X book series about a detective with attitude".

I read e-books and think of it more as a service than a good.

Value is determined by the market and not by labour.

If people want to pay $40-70 for ebooks then thats what they're worth.

If i spend $500k renovating a house in a bad neighborhood, and people want to pay me $200k for it- then thats what its worth, and i wasted $300k.

Labour theory of value is the biggest red herring in economics.

>While this is all true of every company in the business of selling plastic army mans, only GW thinks a grey, 50-part model the size of a Land Raider is worth 45 quid. Other companies seem able to fend off bankruptcy charging half what GW does, but that's their call. 50,000% markup is GW's. It's neither right nor wrong - it's simply greed.
Remind me how many of those companies run model stores at a loss. I don't remember seeing a bunch of Perry Miniatures shops for example.

It was all worth it

noice

Did you convert that with Reiver arms? Because it looks fucking good.

Molds wear down, too, so the idea that they are using literally the same molds is BS.

Deathwatch power sword arm and an apothecary pistol.

He probably compared the price of generic bulk liquid plastic to the weight of a mini, which is beyond stupid for so many reasons.

Fucking excellent.

"Stores contacted the V.P. of ‘Double-Grand’ (associate of GW’s Asian suppliers) and received a Confirmed quote of “3-cents-per-figure” for said 1-inch injection molded plastic figures."

I don't know how the figure was arrived at, or what specific role Double-Grand has in the production of warhams, but there was almost certainly more information at play here than 1c = 10g GPPS.

So hypothetically answer me this you faggots:

If 40k figures dropped to almost the price of packs of army men.

Like you could get pic related in 40k minis for what...$29.99.

What would you do?

You would have insane sized armies for a fraction of the cost. Would that screw up game mechanics at all?

Like what if a Riptide was $5.

Pros/Cons?

FOTM lists and cheese would become the norm everywhere, but if we could survive that the opportunities for silly shitty lists would arrive.

Not manufactured in china.

What reference is this I'm missing?

Pretty much just those pre-made bases GW recently started selling are made in china, and the quality difference shows.

Double Grand - by admission - plays no role in GW's Asian supply. Which means that anything they say is worth less than nothing because they are not involved with GW in any capacity.

see

You do realise the person who said that is an absolute fucking nutball, right?

Quality post right here

That would be fantastic - as long as the kits maintained their details and GW was able to continue to pay its staff strong wages and its shareholders a dividend all while reinvesting in their business to produce new models and content.

I'd say a quote by an associate of a supplier is actually significantly better than baseless speculation, which is essentially all we have otherwise to go off. It'd be interesting to see how GW responds with regard to their costs though.

They won't respond because there is no need. Also if they felt it necessary they'd generally bullshit about manufacturing in the UK and the increased costs.

>The price of goods should reflect the cost of their production, not the value the market will pay.
Go to bed Marx

>GW has an enforced monopoly on production of Warhammer miniatures thanks to IP laws
>The free market is bound by law, thus being unable to step in and compete, lowering the price of goods, fostering innovation, and generally resulting in a better industry for consumers
>As a consumer, I shall proceed to call anyone who dislikes this blatantly uncapitalistic practice a Marxist
Consider my emotional NAP violated user.

So all IP law will be overturned in this case being filed by a nutter in Florida?

Keep me posted.

The market supports IP law - if it did not it would not buy any protected good against it's generic competitor.

I assume next you'll tell me you can't play GW games without GW miniatures.

>So all IP law will be overturned
We can only hope.

>ree everything should be free thread
Plastic moulds cost in the tens of thousands, concepting and sculpting in the thousands, packaging and logistics in the lots per unit, and entire business payroll and rent for brick and mortar stores cost lots.
Don't be retarded, gws margins are not obcene, their game is just kinda shit

i want to say bait but there actually are people who think this way in real life

No one would be assed to paint anything.
Also, lots of guys with no arms glued.

All this would be an excuse if all miniatures cost this much but they don't, GW has a huge markup from brand identity only, don't even try and pretend they're better quality than everything else out there

>GW is the only company with a global network of stores so they increase the price just based on their name

How the fuck do you think they afford the rent?

By doubling the pricing of models sold in places they have to ship to and banning independent retailers from selling products online

>By doubling the pricing of models sold in places they have to ship to

Americans don't have Aussie problems. Our conversion rate is fairly respectable these days.

>banning independent retailers from selling products online

Which stops them from selling their goods on Amazon, eBay, and Walmart, right?

They allow the globalist lizard-jews to build spawning pools and sacrifice children in their basements, and in return their rent is taken care of by the elites and their higher-ups receive the blessings of the dark gods.

>poor GW need huge mark ups just to pay rent :(
>stuff sold through Walmart and Amazon
so their solution to stuff being sold through third parties is to increase their prices? Why bother having stores worldwide if people buy through Amazon and Walmart? Why are you defending GWs shitty business model?

>so their solution to stuff being sold through third parties is to increase their prices?

I don't see this price increase you're complaining about. The old Astartes Captain model costs $30 give or take. The new Primaris Astartes Captain model costs $30 give or take. You would have an argument for GW product prices always being ridiculously high. But you don't need to buy a car, and you definitely don't need to buy GW toys.

If gw's pricing is legit explain to me why they banned uk stockers from selling outside the uk @ a discount? if it's cheaper to buy & ship to the southern hemisphere than simply go to a gw that implies there's a big fucking markup occurring on a 'fuck you customer' basis somewhere.
also, NUMBERS:
Primaris edgelord chaplain goes for $35 USD
35$ USD is 48$ NZD
GW price is 74$ NZD.
So apparently it costs them 36 dollars per model in shipping to go to the pacific instead of across the atlantic. That is bullshit and we all know it because that implies bulk freight costs MORE on a unit by unit basis than postage which is. not. possible. or modern shipping would never have got going.
tl;dr, gw are thieves so we owe them no loyalty.

Not thieves, just gougers. The important distinction is that you have a say in whether or not you allow yourself to be gouged. Unfortunately consumer action seems to be completely lacking in this industry, so more often than not people seem to simply put up with it or quietly excuse themselves from the hobby.

Maybe you could count this as part of "costs for distribution," but there's also including profit for retailers in the MSRP.

Or they buy Chinese or buy used.

Quick question, does running the retail outlets cost more or less in NZ?

It costs much more, especially for a buisness headquartered in England.

GE is a big buisness, do you belive noone has ever sat down and thought about making bigger inroads in foreign markets? Dont you think theyd love to break into hong kong and china?

They can't because although shipping to Aust/NZ doesnt acount solely for the price difference; cooperating the retail arm of thier buisness does.

i suspect it cost more than the uk. I know in Oz everything is expensive. What amazes me is that anyone is buying at this point. The group I used to play with only has a couple of die hards left. New zealand should be even worse.

People can afford it. What you have to remember is that although that new primaris marine costs $50aud, you can make more than $23aud/hr as a casual cook at mcdonalds (and thats when i was doing it back in 2013).

Like i said, noone at GW is an idiot- they know that they can get more players by lowering the price of miniatures; but they cant because the retail arm of the buisness would be unsustainable.

Part if the issue is intrinsic to running such a large buisness, but having socialist governments in Australia and New Zealand doesn't help.

>game designers and illustrators dont need to get paid

thats true. But you forget minimum wage is not keeping pace with the growing prices for everything. Sin taxes on grog and smokes have moved many people to weed and other drugs just for cost. Rent and power are astronomical in the suburbs. Anyone who buys GW regularly sacrifices most of their luxury money for GW and does nothing else. Thats why they are die hards.

I doubt they pay those guys from deviant art all that much

If you're talking about people who rent and people who smoke marijuana, you're talking laregly about a demographic that GW isn't trying to target.

And its a niche product anyway, even thier best preforming store will only be attracting a tiny percentage of the foot traffic that goes past- every store everywhere is being supported by diehards.

damn that looks cool as fuck. heres hoping that seraphim squads get teleporter packs in their codex. epic.
>cheers luv, the cavalry is here!

>t. didnt even read the court documents
the lawsuit is more about the relationship between GW and retailers. and then he tacked an IP case (which won't fly) onto it to try to really hurt GW

That demographic is is young men. I don't disagree with you but I think they could actually improve sales by canning all their stores in Oz and letting us order from GW uk. Americans play in stores most aussies play at a club that rents a hall, or a pub room. Maybe the clubs are ded now though, I haven't kept track.

Its not bait he's being sarcastic you dumb fuck.
You have Labor costs, Design Costs, Mold Costs (AKA in the simple pipe industry cost about 5k a mold.), Machinery upkeep costs, storage costs, container costs. You have to pay Packers, Shippers, Maintenance Fees, Designers, the Cooks, Retail Staff, the big wigs, any on staff legal team which i assume they have since they use to be sue happy. They dont all just magically get paid.

>Or why dont you make your own model company and drive GW out of buisness by only marking your product up by 40000%?
because of the setting of 40K. people are invested in it.

>This thread is an embarrassment.
it's not at all. the only embarrassment is that it's showing through how many fa/tg/uys in here are involved business with GW. and it already did with that
>lel, manlet
shilling in various threads. really, the 40K threads here are becoming increasingly cancerous as a result of all the ninja marketing by GW affiliates. you guys are about to acquire a bad rep.

2 aussie dollars buys £1
GW want $75 for the new models
£20 for nee models
Why does GW hate australia?

Oh I forgot to say HH was very popular in OZ because you could get it at UK FW prices. Thats what I base this argument on.

Because your country sucks. Were sorry, no one likes your country, its nice for a vacation but between the deadly sea critters to the deadly invisible insects its a terrible island. With shipping fees out the wazoo. Hell video game companies hate your country.

so you're saying that GW is intentionally and continually burdening its customers with the operating losses of GW stores they never interact with in any shape or form?

It does suck, never come here.

batallion-only matched play would instantly become the norm

I wont, ill go visit your Kiwi Brothers.

The problem is that if you think the hobby is aimed at young men (and i mostly agree) then the life expectancy of thier customer is only going to be 10-20 years. If they go online now and get a bump in sales due to the price drop that is one thing, but then every year after that 1-2% of the player base is going to "grow out" of the hobby. The mainstreet stores give them a market presence, and it makes the brand visible to young males who are out with thier families. GW dont want to give that up.

Meanwhile afew more price comparisons; GW basic kits often come in at $50-60aud, a tank of fuel for me is usually $40aud and a ounce of marijuana is usually going to have a street value between $100-300. There are definitely people out there who can't afford this hobby, but a 10-20% price reduction isnt going to help. If you can't afford your rent, and you cant afford $50aud of discretionary spending once a month but you CAN blow $100s on an illegal drug habit then you've made your choices in life.

I already pay a 45% tax rate to support that sort of person, i dont see why private companies should be cross subsidising that behaviour as well.

i am assuming he resorts deliberately to hyperbole in the filed documents the same way one enters a negotiation with a grossly inflated starting offer.

Go look at the GW share price, if you really believe all your bullshit you are free to go buy some shares and make money off of other peoples gullability.

Or if you dont like GW threads, you could not participate in them.

But you wont, youre here to bitch about plastic soldiers being too expensive for your poorfag wallet.

Can non Brits buy GW shares? Im not into that stuff just curious.