>It’s no secret that Kanye West and adidas have formed a formidable partnership over the past year. Now it seems that the two will be taking their union to the next level with a new expansion dubbed “adidas + KANYE WEST,” which will include the opening up of new retail stores and the introduction of a performance line and various accessories. In a press release, the German sportswear giant revealed, “Together with Kanye West, a dedicated adidas team will lead the development and creation of all YEEZY products. Led from adidas’ Portland headquarters the team will manage and oversee the collaboration to assure its continued success globally. The expansion plan includes retail stores that will serve as distinct hubs for adidas and West developed YEEZY product. Further, adidas + KANYE WEST will extend beyond its current lifestyle focus, with the introduction of performance-intended designs, consequently offering options for both sport and street.
ADIDAS IS BEATING A DEAD HORSE. NIKE IS BEYOND SHOOK. CALL
Nike struggled this year because their 2 main basketball shoes relased this year; LeBron 13 and KD 8 were 225 dollars of complete trash
Leo Barnes
if you mean stick-completely-to-the-internet-formular-techwear, you're probably right, but otherwise it's a pretty dumb statement
Isaac Bennett
Shut the fuck up hipster, keep it in Brooklyn
Maybe if your "small brands" were so fucming elitist and expect someone to come to one of those hipster states(California, New York, Oregon) to buy their shit for high prices or scour ebay, I'd buy from them.
Brody Bennett
Techwear is a recently applied term to something that's been around for years and isn't going anywhere.
Techwear as fashion might be dead, but techwear in general has been around for decades. And with the increasing demand for futuristic new material it's not looking to be going anywhere anytime soon.
Isaiah Reed
>cucking yourself out of a shoe you like just because your favorite veitnamese factory isn't making it
End yourself
Jack Nguyen
>hurr durr consumerism I noticed it doesn't take much effort to shitpost.
Jonathan Carter
What are some of those smaller elitist brands you guys are talking about? I am from Brooklyn and I have no idea, so I am genuinely curious. Some bigcartel type of shit?
Jackson Wright
/thread
Easton Martin
wtf Nike is making a lot more money than Adidas their stock hasn't gone up because they didn't make as much money as WALL STREET predicted they would
who gives a shit about the hip hop mogul collaboration shoe market
Adam Cox
does this mean yeezys for the world or nah
Carson Harris
HAHA RITE SENPAI NIKE DEADASS SHOOK *CRY EMOJI FLAME EMOJI PONDERING EMOJI* YZY YZY YZY JUST JUMPED OVER JUMPMAN ADIDAS TOO LIT *phew*
Cameron Cooper
imagine having so little personality that you actually bought yeezys
imagine wanting to be like the people above so bad that you bought fakes
Luke Diaz
i hope when this falls off and becomes extremely uncool it kills kanye's musical career as well
