I am running an online game app for 4 years now. Constant development and updates. It is a free app, but the downloads have been dwindling.
I'm not sure how to market it. CPA marketing with Facebook and Adwords won't work as one free download generates only about 1.5$ in profit.
I have done some paid app reviews on a few sites, but only got small spikes in downloads and the last times these reviews were not even effective.
Is there something I'm missing? Can anyone help with this?
What is the target audience for sutch a app ?
And can you please share the data and statistics you are currently working with and a small timeline of the advertising measures you put in place so I can observe its effect.
Target audience is people who like to play the specific online board game app.
The time frame is too long. We have used a few paid reviews which did little spikes for downloads and that is about it. There is a limited count of online review sites that are worth ordering at anyway.
Why not consider adding some freemium features? If you can't increase your number of users significantly, maybe you can increase you profit from existing users.
I've been running a freemium fantasy sports game for 4 years now, shit is cash.
I have done that. The app is free and online version will be free soon as well. Only thing people purchase mostly is in game currency. But I need more of those free downloads and am not sure how to get them at this point. I'm out of options so am looking for help.
We are already maximising profit from existing users, but getting more users will get even more profit and make the game more fun for everyone.
I am currently making a mob app to eradicate unemployment, starting from US. I will be released in 25 days, at wisdomrace.com
>4 years
Looking as an outsider it seems like a long time for a game's life cycle, user. Maybe people are interested in other types of games now. Or maybe you have reached some sort of saturation point with your target audience.
Are you reaching to the market? Some kind of satisfaction survey, with more direct questions. Might help you decide which promotion strategy to use and who to promote to.
Put cocks in it.
>Looking as an outsider it seems like a long time for a game's life cycle, user. Maybe people are interested in other types of games now.
Since the app is online backgammon it will be actual even after 100, 200, 500 or 1000 years.
Players are already putting cocks in the pictures of their profiles, but it is not helping. We only get complaints to our support mail.