>Food truck selling burgers, hot dogs, fries, baked potato, pasta and a few other things
>happily stay up all night for drunk passers by, high chance for me to succeed I think
>However, struggle to make my menu sound enticing
>Am selling spicy food because I believe it appeals to drunks
>My menu is 'Firecracker Baked Potato, Firecracker Cheeseburger, Firecracker Hamburger, Firecracker Fries, Firecracker Spaghetti, Firecracker Dog, Firecracker Curly Fries, Firecracker Salad, Firecracker Curry Sausage, Firecracker Double Cheeseburger, Firecracker Triple Cheeseburger, Firecracker Double Hot Dog, Firecracker Fries Salad, Firecracker Tuna Pasta, Firecracker Supreme Pizza, Firecracker Raw Garlic, Firecracker Pumpkin Seeds and Firecracker Special Dip'
>Couldn't think of a better word than firecracker and wanted to keep a consistent theme
>After a few people visit and things go well, I start to struggle inexplicably
>Isn't the food, food is great
>conduct some market research
>find people in the street the next day
>ask them wearing a hood if they would reccommend my food truck
>they all say no
>a few comment on the menu
>"Its going to have a Firecracker Bankruptcy soon enough"
>"Everything they sell is 'Firecracker' so I guess it is appropriate the owner is basically burning his money"
>"Is the owner not native or is he just a creepy arsonist weirdo?"
>decide to make changes
>change my menu
>rename a few things
>rename the firecracker Cheeseburger 'American Hot Cheeseburger', the hot dogs 'American Hot Hot Dog' and the pasta 'Italian Sunburn Spaghetti' as well as a few other names
>too late at this point
>nobody interestedanymore
Man, it fucking sucks right? Its a tough industry I guess. Anyone else experienced similar?