What went wrong?
What went wrong?
Jonathan Lopez
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Cooper Perry
fiat
Benjamin Adams
As far as the european market, didn't the Beta ruin the reputation and destroy them financially?
Xavier Rivera
Italy
Nathan Hall
They made the Dodge Stratus
Jason James
Don't remind me
Basically fiat decided it wasn't worth investing on it anymore, instead they went all in with Alfa Romeo. Some time ago Marchionne even dared saying no one knows Lancia and every investment on it would be pointless
Jaxon Anderson
What?
Adrian Nguyen
Isolation and Fiat
Lancia wasn't that popular outside of Italy,the late 90's-mid 00's lineup was underwhelming fiat-rebadging (I do like the thesis, but it failed spectacularly compared to the opposition)
Add that to Fiat having Lancia and Alfa Romeo slightly competing each other, they had to choose which one to keep and I think they made the right choice
The only thing they're up to now is squeezing the last profits from the Ypsilon until 2017, when they'll be killed, breddy sad
Juan Kelly
italians
Samuel Clark
>until 2017, when they'll be killed, breddy sad
Shit, really?