Why wont big daddy GM and Ford import ute's into the US? I'm sure they will sell like hotcakes!

why wont big daddy GM and Ford import ute's into the US? I'm sure they will sell like hotcakes!

No market

GM tried it, and it failed horribly.

The Chevy SSR.

Probably because a ute costs less than a pickup, and most people who buy pickups (to use, not as a status symbol) would be able to satisfy their needs with a ute. This would result in less profit for the manufacturer.

>chevy ssr
but that ute is batshit disgusting compared to the holden

>Retro styled limited edition ugly ass $50k thing fails
>GM is suprised

It doesn't matter. The whole point was to bring the ute design to the US. It sold very, very poorly. So as far GM knows, no one in the US likes utes.

I even think it had a corvette engine in it too.

Because they don't want ruin their nice sexy classic utility coupe by turning either one into a disgusting unibody piece of shit. It's best that its left as a alone rather than butchering it.

no, GM didn't try.
The SSR was an abomination and a poor example.
It was a convertible only, came only with a tonneau cover, was based on the Trailblazer, and was WAY overpriced.
The thing would've sold had it been around 30-35k. Nope. For maybe a grand more, you could have a Corvette, which was, you know, actually sporty and not pretending to be.

Chicken Tax