What went wrong?
What went wrong?
Xavier Miller
Michael Rivera
Yes
Zachary Torres
>hey guys let's create a car brand for young people to buy new cars!
>Let's make them all fwd!
>Let's do this in 2005!
Joseph Jones
Targeting a market that was shrinking at a rapid pace.
Luke Gonzalez
That being said, I love the shit out of my tC
Jason Myers
>somehow thought the xB was a good idea
>wonders why they dont exist anymore
Carson Robinson
A gamble that went south.
Colton White
The redesign of the xB in 2008 completely destroyed their reputation by ruining the one car people recognized them for.
In one redesign, they completely ruined the brand's reputation.
Ryder Ross
It was a poor attempt at rebranding boring Toyota mommy-movers to be "cool". Even the name gives it away. May as well call it Offspring or Progeny since it's literally the same thing as Scion.
Justin Hill
They didn't know where they wanted to go with the brand. They initially tried to go for the youth market, but all they used to market to them was memes and small cars. They didn't really get a car you could argue that was directed primarily at their supposed target market other than the tC until the FR-S. At the same time, they managed to capture a non-insigificant market of Boomers who just wanted a cheap reliable economical small car, and did absolutely nothing to develop that market.