DROPSHIPPING WALKTHROUGH

>dropshipping walkthrough thread

Hey Veeky Forums,

Yesterday my first dropshipping site launched (www.lakelace.com). I have literally no experience what-so-ever in dropshipping in general. I've noticed a lot of dropshipping threads asking for advice & specific details, so I decided to make my own thread. Here's what I'll describe:

>how I went about finding a product to sell
>how I went about choosing the right items
>how I'll get customers
>mistakes I made so far, so you can avoid them
>tips & tricks in general that are useful to me
>specific, little details that will save you a lot of time to learn now

To re-iterate, I'm not at all experienced in this, I'm just another faggot like yourself who's interested in the whole process. Take my advice and lessons with your own research, but I really hope it helps some of you along the way. Let's start.

Other urls found in this thread:

amazon.com/Best-Sellers/)
youtube.com/watch?v=8S-4pZtyLIw
lakelace.com/pages/sizing-charts
apps.shopify.com/signifyd
securepay.com.au/pricing/payment-gateway-pricing/
ecommerce.shopify.com/c/accounting-and-taxes/t/charging-vat-duties-and-fees-to-international-customers-323883
apps.shopify.com/pitney-bowes-clearpath-global-ecommerce-solutions)
ecommerce.shopify.com/c/payments-shipping-fulfilment/t/import-duty-calculation-316576
shopify.com.au/blog/14069585-the-beginners-guide-to-ecommerce-shipping-and-fulfillment
apps.shopify.com/privy)
fraudlabspro.com/tutorials/how-to-hold-a-fraud-order-on-shopify
apps.shopify.com/seo-image-optimizer
google.com/webmasters/tools/submit-url
pickmyshaver.com/amazon-affiliate-disclosure/
twitter.com/NSFWRedditVideo

Impressed by the level of shilling op

Bumping for interest as I'm just about to get started myself and welcome your advice user.

>How I went about finding a product to sell

Well, fuck me I spent a long time researching. My understanding was that I needed a product that had high margins and cheap shipping. Here was my process:
>went to amazon best sellers (amazon.com/Best-Sellers/)
>looked for what was selling well in different categories

At first, I found that water filters and "reverse osmosis" water filters were selling heaps, and had a pretty good margin. However shipping was complicated, and there were a lot of red-flags (i.e. "order not received" reviews).

After discarding the water filter idea, I figured that clothes generally have a standard 100% markup. I also figured that shipping would be uncomplicated, and standard items would be cheap to buy.

>checked out amazon's best selling womens clothing items
>found that sport items were selling well

I was going to go ahead with this idea, and it seemed good. I checked competition and found a metric dick-tonne of other dropshippers selling women's sporting clothes for cheap. It would also be hard to compete with big players, including traditional online stores with their own warehouses etc. Finally, the markups weren't close to 100% which was a shame.

>explored further, and found that womens underwear sold well
>checked out prices on AliExpress and found that underwear could be bought for around $0.90 a piece

Bingo.

Thanks user, I'm dumping all my content tonight, writing it up right now. Stay tuned

>How I went about choosing the right items

For $0.90 a pair, I figured that I could charge $7.99. This means an 800% markup. As I explored more lingerie items, I figured that a good number is 400%.

I worked out that for the higher quality, lower margin items, it actually works out cheaper and more profitable in the broader sense. Particularly as the more expensive, lower margin items have better shipping options. Explained:

I figured that with clothing, customers aren't willing to wait that long for shipping. I decided that 3 weeks was the longest I'd want to wait, as a customer. So, with a rough profit margin in mind, and a decision on products, my first constraint was set:
>item must be shipped within three weeks

So I set about finding items that had shipping options to a max of 21 days. A common shipping option, on AliExpress, 'E-Packets', arrive between 13 - 20 days, and often cost less than $3 per item. Items with this method of shipping available, for no more than $6, were the items I'd choose.

I decided that having to deal with returns, non-arrivals, damaged items and wrong items, was a time consumer that I wasn't prepared to deal with (I work full time anyway).

AliExpress has satisfaction ratings for each seller. Here's how I used these ratings:
>Anything below 96%, don't even bother, unless there's super positive reviews for the item itself.
>Between 96% and 97%, really take the time to read the reviews and do product vetting. If there's an 'item not received' review, discard the product. The specific item should have no reviews under 3 stars.
>Between 97% - 100%, it's a safe bet. Still, flick through the negative reviews. The item should have zero 'item not received' reviews.

Attached is a screenshot of how I vetted the items, both for quality and viability. If people want, I'll put this spreadsheet on google docs or some shit so you can use it for your own purposes.
>if an item is green, total costs, including shipping, are under $15

>How I'll get customers

I have a lot of friends in my hometown, who actually pay photographers to take sexy pics of them in lingerie. I figured that these girls, who aren't professional models, but love looking sexy and like buying lingerie, would be the way to break past big brands like Victoria Secret, Bras'n'things etc.

I know that instagram is a conversion machine for ads and businesses and the visual element is what I'm going for (i.e., clothing that LOOKS good).

So I quickly created a logo on photoshop and started an instagram page. I figured that the page needs to look good, but it's hard to know exactly what these girls like. I stalked through some major instagram sellers of lingerie, and looked for the photos they'd posted that had an average number of likes/comments well above the rest. These photos were saved, and planned to be posted on my instagram page.

>if using instagram, I HIGHLY recommend hootsuite. The basic plan is free, and all you need to get started. It will make your life 100 times easier and save you a shitload of time.

>protip; videos seem to get at least 8 times more likes/comments/engagements than regular photos.

So, I got around 2 weeks worth of images (1 to 2 posts a day), and scheduled them with Hootsuite. Now I had to find followers to market to.

The way I targeted my followers was by finding the above mentioned girls, engaging with them (i.e., liking around 10 of their pics, commenting some love-heart emojis, and following them), and waiting for them to notice. My profile is set to private; so that they have to follow me to see my posts. Once they followed me, I waited around a week before unfollowing them (to make the page look more reputable to new followers).
>protip; heaps of users have instagram statistics apps which inform them of unfollowers, and they will unfollow you when you unfollow them. After unfollowing 600+ profiles, I lost around 10 followers.

1/2

can you explain how the actual checkout process and shipping works?

so the customer buys the item on your site, do you then get a notification to ship, at which point you go to ali express and order the same item and put in the customers address? or is there a way to automatically send the order to ali express?

>How I'll get customers
pt. 2/2

By going on www.google.com/trends, I noticed that Christmas and Valentines was searched for around 400% more than normal. I decided that I'd plan the launch for the lead-up to valentines day, and begin marketing before then.

I decided that some promotion would help gain traction. I clearly stated in my bio that "we are on the hunt for upcoming sponsers!". This entices girls to follow the page to see our stuff, and got me heaps of messages. One girl is heading to 'Next Top Model' in London in a few weeks and wanted to model my products on a runway, with cameras and shit. The problem was that the quality lingerie I'm selling was too poor for that kind of event.

I set up a post saying that we'd notice potential sponsors if they "post a booty pic, and tag us in it". This led to a girl posting a booty pic, superimposing our tag over it, and tagging us in it. It helped gain followers that day.

I shipped off 1 pair of underwear (cost me $4 including shipping) to a girl in Australia with around 20K followers, who messaged the page. That should get some more followers when it arrives (next 2 weeks some time).

I've recently made a promotional post, headlining "FREE LINGERIE FOR YOU AND YOUR BESTIE". It explains that over $100 worth of items (retail, costs me like $10) will be given to the winner and their best friend, if they repost and tag us in the picture. I'll let you guys know how well this goes.

The whole social media presence is pitched as if I'm a girl running the page, it's pitched as an established and professional store, and it's pitched as a "real", and "authentic" personality.

I met the owner of flattummytea.com, who's business turns over $14M per MONTH. This guy nailed the marketing in the same way (his site says "Another babe from Washington just bought a Flat Tummy Tea Pack" every time you visit, for example. My brand is going to be targeted to customers in a similar way.

I'm using Shopify and Oberlo, here's how it works:
>customer goes onto your site, clicks "buy" on a product
>their "shipping" is the price that you set
>they pay, and receive an email from "your shop" confirming the order has been placed
>you get an order saying "one order needs to be fulfilled"
>in oberlo, you click on "orders", and it will automatically take you to the product page, proceed to checkout, input the customer's shipping details (except their phone number and email are replaced with your own), and then purchase the product with your card
>shopify receives the customer's funds and deposits into your bank account
>Oberlo automatically sends customers the tracking number and shipping details

To the customer, here's what it looks like:
>I go to the site
>I find a product, proceed to checkout
>I input my credit card, or pay with paypal
>Once confirmed, I land on a 'thank you' page and receive an 'order confirmed' email
>a few days later, I receive the 'shipping' details email, including the tracking number
>after so many days, the product arrives at my door. Thanks user!

Really simple, here's a great video that I used to help familiarize myself with the process before doing it:
youtube.com/watch?v=8S-4pZtyLIw