What went wrong?
What went wrong?
Michael Richardson
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Angel Collins
Amazon.
Chase Myers
Too many stores were opened and they couldnt focus their core business around online service and did books for some reason. You dont see strand having this problem. People love books yes but the demand lowers every generation now. B&N thought they were fucking mcdonalds of books and had so many locations they put themselves in a dark spot. Theyre not down and out yet but they need to redefine who and what their brand is. Id love a shot as president of their company
Jason Martin
we can access information through digital formats now. we have no need for "books" which convey information on a physical medium. how wasteful!
Ayden Lopez
Marketing.
They'd make it if they partnered with Starbucks.
Books + Coffee go hand n' hand. Just sayin'.
Jace Harris
>Marketing.
you can't drop an answer like that without a little elaboration
Asher Perry
Goes hand n' hand with Starbucks idea.
If not wanting to partner with Starbucks for maximum profits, I'd suggest narrowing down stores to well-selling areas. Completely shut them down. Have closing business signs. Make it a big thing.
After stores are closed you roll out rewards program. You need to also make the website much more effective. It looks like it's stuck in the 90s. An app would be helpful as well, enabling you to read books once purchased in the store.
Getting into the community. Holding events in stores, doing book clubs, offering more than what you can get online - human to human communication.
A few tweaks to these points can keep the business chugging for quite awhile. This isn't blockbuster type tier what-so-ever. People still love buying books with paper, which is what they really need to work with.
Bentley Smith
I thought you were trolling. they ARE partnered with starbucks...
Jace Wilson
Starbucks is aware of B&N's current and possible downfall as a company and would extort them if they partnered. Starbucks would gef majority of profits from the partnership.
Ryder Reyes
No they're not.
quora.com
I'm talking Barnes n Noble being inside Starbucks, not the other way around.