Why did it fail?

Why did it fail?

millennials are poor

>A bunch of corporate middle aged Japanese businessmen creating a lifestyle auto brand for teen and twentysomething Americans

Hmm..

Most buyers of scion turned out to be mid 30 to 40s.

because the tc was a high school girls car the xb became boring and no one bought the xa and iq and the frs was too expensive

Tried to supply a product for a market that didn't exist.

More like people like Veeky Forumstist are too poor

The second gen xB ruined a great product and subsequently ruined Scions reputation.
First gen xB's still have a cult following to this day> but Scion was leery of the original xB. So when designing the second gen, they listened to the people who bought first gens and hated it instead of talking to the people who loved it
They said it was too boxy, so the edges were rounded.
They complained it was too small, so it moved from the Yaris platform to the Corolla platform.
They complained it was too slow, so the 1.5L was tossed in the trash and replaced with the 2.4L from the tC that drank oil.

The end result was a milk toast car the young people hated but old people loved. Old people bought them in droves. And because Scion as a brand depended on its image of being cool to survive, having geriatric senior citizens driving around in what is arguably the brand's flagship car. It completely ruined the reputation and young people then saw Scion as a joke.

Because big fat Americans prefer big fat vehicles so they can fit their big fat kids and all the junk they buy at Walmart.

Also millenails don't care about cars

>Make quirky "youth" brand based around demographic research that your regular crowd is old as dirt.
>See Oldsmobile/Buick dilemma of the late 90's/2000's.
>Sell car with fun youthful image in same dealerships as your old people cars.
>Old people pile into your tiny quirky van and you're happy to sell to them.
>Your advertising pushes are usually on stoner centric adult swim shows. Who the fuck thought it was a good idea to push the tC on Risky Dingo?
>Young people still not buying, nobody at all going after your catalogue of dealer installed options.
>Most dealers extremely uncooperative in letting you spec out your car after the fact anyway.
>Rare buyer that may be considering another Scion after their early xB needs replacing and put up with your hard fixed price bullshit now looking at markups for the FR-S.

A good idea and good product ruined by the sales experience at nearly every step.

At the end of the day, it's difficult to be a successful youth brand. Young people either get their parents to buy the car, hand-me-downs from grandma when she gets too old to drive, or just don't drive at all. By the time you have the financial independence to buy a car that you can actually afford, you're (at the earliest) in your mid-to-late 20s and are already outgrowing the hip 18-25 marketing that Scion relied so heavily on.

What does that leave Scion with? Three categories of people:
1. The rare youth driver who gets to pick the car daddy buys for him/her, but isn't rich enough to demand a mercedes/lexus/whatever car screams "daddy's girl"
2. 20-30 somethings who want a cheap car that's better than a Kia and not just another Civic
3. Old people, who like the xB because it's small and relatively easy to get out of.

That's not a very large market share, considering 1) the amount of daddy's girls that won't demand a daddy's girl car is very low, 2) people will just fucking buy Hyundai Elantras and Honda Civics instead of some weird marque that many people don't associate with Toyota out of ignorance, and 3) Old people usually already have cars or are too old to drive frequently enough to justify a new purchase.

because they didn't have a cool super fast drift car with pop up headlights for under 10k that could meme the fuck out of niggers on akina due to jewish investors deciding that everyone should have self-driving autotragic cars

the original xb was a jdm car. thats why it was the only successful car. the tc was a avensis with a coupe 3 door body. dunno what the xa was i guess a yaris

The xA was JDM too. It was a rebadged Toyota ist, as was the Scion xD.

The xA and original xB were both based on the first gen Yaris/Echo. The xA was a rebadged Ist while the xB was a rebadged bB.
The second generation Ist was rebadged in America as the xD. The second gen xB was rebadged in Japan as the Corolla Rumion, and in Australia as the Toyota Rukus.
The tC was never sold in Japan despite being built there. That said, it was sold in the middle east as the Toyota Zelas.

I am no.2

frs still exists, but now has the PROPER name.

>Toyota Rukus
That's a great name

toyota u-car

Basically like saying
Introducing the....
>CAR BY TOYOTAAAAAAAA
NEW FOR 2017

>tC
>isn't turbocharged

They actually did that in their advertising at one point.

>tC
>toyota Celica

>People like Veeky Forumstist
>Only RWD model launched in the last 2 years of the company
What did he mean by this?

Scion is what happens when all the scene and emo kids grow up to be marketers while all the hoonsters move on to blue collar or STEM.

>marketed towards young people
>old people would buy them as they are poor as fuck

>thinking young people want to be seen in faggotmobile cuck boxes

Just look at the XB, What the absolute fuck. I think they tried to save face with the frs, but it was too late and too slow for the price.

>Just look at the XB, What the absolute fuck.
>just look at this beloved car with a cult following among young people