Why does America struggle to make a good luxury car brand?

Why does America struggle to make a good luxury car brand?

Japan has Lexus
Europe has BMW and Mercedes
What does America have?

If you were in charge to make a new US luxury car brand how would you do it? What would your luxury cars look like?
Bonus points if it's a performance luxury car.
Ultra bonus points if you pull a Lexus and start your new US luxury brand with just 1 car

Cadillac has really upped their game in the last few years but GM is pretty shit as we all know.

Basically this. They make a good """luxury""" sports sedan, we just don't like it.

>implying

boi europe isn't a country, include itilian cars and bongmobiles

...

That's easy. I just steal Cadillac from GM so that their bean-counting Jews stop killing all the good projects.
>mfw no c7 xlr with edgy styling and lt4

italian and bong cars are pretty shit

>implying there's any good bongmobiles

Oh wow the worst elements of every euro car.
>mercedes tablet
>audi rattling plastic
>bmw gaudy