Why does Honda need a luxury brand?

Spamalot
Spamalot

Why does Honda need a luxury brand?

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youtube.com/watch?v=bQJJAMrGKQ0
youtube.com/watch?v=SP2DWeK4QKA

Methnerd
Methnerd

"Luxury".

I just like to remind myself that exclusively North American car models are so shitty that global Honda Accords can be marketed as upscale in that place.

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Flameblow
Flameblow

Higher profit margins because Americans will pay for anything for 'luxury'.

WebTool
WebTool

They sell Acura's in China, Russia and the Middle East.

StonedTime
StonedTime

Leather seats instead of cloth, basically.

Funny enough the Acura counterpart to my Civic Si with the same engine/drivetrain had a way shittier interior for some reason.

Fuzzy_Logic
Fuzzy_Logic

ILX is dated.

Heard it's being refreshed after the MDX with the new grill.

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iluvmen
iluvmen

They've been making good handling AWD premium equipped cars and they also developed a very good DCT.
youtube.com/watch?v=bQJJAMrGKQ0
youtube.com/watch?v=SP2DWeK4QKA
The north american accord was exported to Japan as the Honda Inspire and apparently was popular enough in Malaysia that production of that specific north american designed accord was shifted over there so Honda could keep selling it to them where it was used exclusively by Malaysian government officials.

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PackManBrainlure
PackManBrainlure

That interior
LMAO looks like a 2012 Hyundai elantra interior. What the hell was Honda thinking?

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Emberburn
Emberburn

Do you drive a hunday?

SniperWish
SniperWish

No. But I find it funny how Honda is copying Hyundai old design now

DeathDog
DeathDog

You must have an awesome memory to know what that dash looked like. I can see similarities, but "copying" is a bit much.

Raving_Cute
Raving_Cute

Except that looks way shittier

haveahappyday
haveahappyday

That weird touch mousepad

I dont see how anyone would want that over a touchscreen

Burnblaze
Burnblaze

You must have an awesome memory
Thanks for the compliment :)

ZeroReborn
ZeroReborn

They need to make a type s and throw the civic R motor into it, maybe turn it into a 2 door as well. What the fuck happened to Acura being also a performance brand?

Spazyfool
Spazyfool

They announced they are bringing back the Type S marque so anything could happen.

Lunatick
Lunatick

Yeah the Type S TLX looks really promising. They aren't planning on making any cars with manual anymore though, which sucks cause Honda transmissions are awesome.

VisualMaster
VisualMaster

the TLX looks like straight ass my man, they fucked it up with the new grille.

t. 3rd gen acura tl owner

Fuzzy_Logic
Fuzzy_Logic

This was acura's last god machine. The only thing that held it back was that it wasn't RWD but if you're able to get your hands on one of these suckas with a stick, they're so much fun to drive.
I really wish they offered the first iteration of the TLX with a manual option.

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Stark_Naked
Stark_Naked

They don't, but Americans are stupid enough to buy marked a marked up Honda , Toyota or Nissan

BlogWobbles
BlogWobbles

because America is harsh on cars and hazardous to brand image

CodeBuns
CodeBuns

this doesn't look half bad, better than any Geneshits gook "luxury" in any case

StrangeWizard
StrangeWizard

what did they mean by this

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Carnalpleasure
Carnalpleasure

That's every country.
see: Alfa Romeo/Maserati 's "Italion passion" (10+ brand marketing points for yurop)
see: Jeep's outdoor lifestyle image (+30 brand marketing points for yurop outselling the entire Lexus Brand)
see: Buick being historically driven by a Chinese leader (+1000 brand marketing for chinks BTFO all german brands with no hope of surpassing Buick in sales)

Firespawn
Firespawn

And then there's the twingo.

Sir_Gallonhead
Sir_Gallonhead

What's a good comfy Acura and 12k in the used market? Been looking at a tls type s but they're all beat to shit

BlogWobbles
BlogWobbles

The TL? Its not like they have many models?

Fully loaded accords are almost just as nice. A V6 6 speed accord coupe would be a nice ride

iluvmen
iluvmen

TL SH-AWD, get one with a manual, its a mid 13s car that will scoot to 60 in low 5s. Fun car.

Also OP, and everyone shitting on Acura, did you not just see the new RDX announced? It looks fucking awesome. 275 hp, 280 torque from the CTRs 2.0t(Meaning it should dyno close to its advertised hp), SH-AWD that can send 70% of the power to the rear, real leather and metal, exclusive platform, 19 speaker system, Acura fell off hard but theyre definitely making a comeback. Would rather have this over an SQ5

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