Hey Veeky Forums

eGremlin
eGremlin

Hey Veeky Forums

I'm thinking of starting a cafe. My idea is to absolutely minimize my costs and create a business plan that is absolutely barebones to anchor myself as a staple in a neighbourhood. I've worked as a barista for quite some time now, and know how to make better coffee than any shit quality big chain like Starbucks. While my idea isn't very high tech, what do you think?

A cup of coffee costs 40 cents to make, and can be priced more than 10x that.

CodeBuns
CodeBuns

also, since the idea is very broad, how would you go about it?

Nojokur
Nojokur

FYI THIS IS A BUSINESS POST NOT A CRYPTO POST

w8t4u
w8t4u

Remember that the correct location is very important. I've seen restaurants and cafes fail because they thought "relatively big street with lots of pedestrians and cars = customers". Nope, not at all. None of those pedestrians and drivers were interested in stopping for coffee, they had other things to do. Simply put, different streets are used for different purposes, by different kinds of people, or people with different kinds of schedules. It's not as simple as "more people walk in front of my shop = more people will enter my shop".

Booteefool
Booteefool

I completly agree. I would be opening the cafe in montreal if anyone has any ideas about the landscape. Developing neighborhoods in montreal???

farquit
farquit

THIS IS A BUSINESS POST NOT A CRYPTO POST

Inmate
Inmate

he isn't roasting his own bitbeans

IT ISN'T TOO LATE, GET ON THE SHIP

Skullbone
Skullbone

know how to make better coffee than any shit quality big chain like Starbucks
how does making the coffee make such a big difference? wouldn't the choice of beans and roasting make the biggest difference in coffee taste?

SniperGod
SniperGod

Hey user! Look at me!

Perhaps you would do well to read "Propaganda" by Edward Bernays. It could possibly contribute to your ability to reach customers in a way that isn't too pushy while simultaneously not too transient in meaning.

Another good word about cutting costs is, that you should make quality a priority as well as the delivery of that product, as one of the oldest and most effective means of propaganda is the oral referral of colleagues to a particular place. If the scenery is nice, the reception is polite, and the product is at least on par with major chains, you will be acknowledged as a potential for exponential growth.

Best wishes!
*poof*

VisualMaster
VisualMaster

as well as the delivery of that product
make sure you deliver the product to the customer...good advice!

CodeBuns
CodeBuns

Remember that the correct location is very important.
This, friend of mine use to run a coffee cart. She ended up having to cash it in because the place she was allowed to run it from just wasn't profitable.

Developing neighborhoods in montreal???
Not from Montreal but rather than look at "developing" neighborhoods I'd think more about finding a street where people need a caffeine fix. infiltrate their mental process, let that good smell waft over to them like every fucking Subway store does with that saccharine bread smell.

Like I know you're trying to get in on the ground floor of a developing neighborhood, but you have no idea how the actual day to day process of people's lives will unfold, better go for a semi-established area where there isn't a cafe yet, but you can perfectly position yourself into their "funnel". I'm not sure if that means be close to retail establishments, or be well positioned for people going to the office or coming back... maybe you should aim for college kids, I don't know.

Take your camera, walk around town with a schedule of the day and take photos, take notes: if I was starting a business I'd make sure to pound pavement

Nojokur
Nojokur

Starbucks did it by imitating the artsy coffeehouse scene, they have sugar and milk which along with caffeine are the biggest money makers. It's a dessert place, that's what people don't understand. If you want a cafe, you need to match the culture of the area and the businesses around the location. Get talking to the owners around your prospective location, find out what you can offer them, join your local business groups or whatever. Without community, you have nothing.
coffee has good margin
It had better have a damn good margin for all the rent you'll be paying you dumbass. Here's an idea, packaging. You brew coffee hot, sell them in those tetrapaks that they use for soy milk and shit and place it in a hot storage. There's your fucking cafe.

viagrandad
viagrandad

You brew coffee hot, sell them in those tetrapaks
i think that will melt the plastic lining and pollute the coffee, also thats a sucky ass way to drink coffee

w8t4u
w8t4u

You should start a coffee shop that only accepts bitbeans for payment, and then call it Coffee Bean. Its a pun on "Bean".

askme
askme

What he means is that presenting the coffee in an appealing way (whether that's high class, hipstery, or some other aesthetic) will go a long way with customers. The delivery is important.

Inmate
Inmate

Two Words, OP:

College
Campuses

These rich little shits have absolutely no sense of money or responsibility. Have a mobile coffee cart and serve coffee at high-traffic areas on campus. I'm serious. Target audience + High traffic + mobility = high profits.

Fuck, I think I might even do something like this. People are so dumb. Why do I not just go do this. Wtf I love business now.

Gigastrength
Gigastrength

Cost EVERYTHING out not just the cost of your goods sold. You need to know what the depreciation is on your machines, rent estimate, insurance costs, labor (the biggest single expense with wages, employee taxes, benefits, recruitment costs, ect), utilities, and anything else that might cost money. Some will vary with your produciton (utilities, cost of goods) and others won't (rent, labor to a degree). Find out how much you need to sell to break even each month and then make sure you take into account your taxes on profits after that. If you can still make a living after all of your costs then it will be good but do some honest and hard market research and remember things will almost always cost more and bring in less than you expected so plan for that. I'm just about to finish my MBA and work in procurement so I deal with a lot of contractors and trust me its harder to make a living than people think but if you plan it out right and have the ability to manage costs while keeping customers you can be your own boss and even if you just make enough to cover your costs at first and can live off of it in a year or two you'll feel great and learn a lot.

Carnalpleasure
Carnalpleasure

Coffee industry isn't headed that way. Get out more, google third wave

DeathDog
DeathDog

Do what Dutch Brothers is doing... they are very successful.. low cost... created fucking cult basically.

PurpleCharger
PurpleCharger

Literally no one cares if you make a good coffee

you either draw hipsters in with rustic decor or you go broke

Techpill
Techpill

There's a college near me that actually has a starbucks INSIDE of it now. They also have a subway too.
At first I was like what the fuck, but I guess this is going to be the future.
It's kind of surreal that you have classes and a huge inside patio there, almost like the college just abruptly turns into a fucking mall.

AwesomeTucker
AwesomeTucker

A cup of coffee costs 40 cents to make, and can be priced more than 10x that.
I remember this thread from last month.

made me laugh that you were so hung up on retail price vs wholesale cost.

GoogleCat
GoogleCat

I can second this. I work at a cafe on a college campus - this shit turns over so much money. Students and staff.

King_Martha
King_Martha

Do you live near Bellingham?

Inmate
Inmate

I've worked as a barista for quite some time now, and know how to make better coffee than any shit quality big chain like Starbucks
This phenomenon is so common in food service we should have a name for it.

I don't know how many times I've heard cooks say they make the best food so they should open a restaurant.

I'll try to be gentle-
nothing about making coffee qualifies you to run a business. In fact if you think you personally will be making the coffee you've already fucked up.

PackManBrainlure
PackManBrainlure

I'm kind of in the same boat as you. I have a great business idea for a coffee chain (I say idea rather than plan, due to my lack of knowledge of what it takes to run a business.)

I have a name that directly correlates with my States history, and would be creating an atmosphere that my States residents could feel proud of and feel that is theirs. (I'm being ridiculously vague because this idea could be stolen and isn't trademarked yet)

I know what the store will look like, the logo, uniforms, cities ect. I just don't know anything about making coffee. I've never worked a machine that wasn't a simple button press to make a cup. I have no business experience or capital to play around with. I've been thinking about a loan, but I have nothing to leverage as a minimum wage dropout that lives with my parents at 23.

It hurts to have a vision of something great but be so far from reaching it.

RumChicken
RumChicken

Since you're still living with your parents now would be the perfect time to Wageslave for another year or two and try to scrape together enough for your ideas man. You've got a finite amount of time left to try shit like this out, fucking go for it.

FastChef
FastChef

Coffee has high margins, but it's a low pricee item, so you need to be consistently selling it all the time to break even. It's not like a restaurant where two people can come in for an hour or two and drop $100. More like two people come in, drop $6 and stay for an hour or two.

Coffee shops are all about volume. You need to always have someone in line.

Fuzzy_Logic
Fuzzy_Logic

Trap maid cafe

Boy_vs_Girl
Boy_vs_Girl

You could make a coffee stand that you can bring around so you can always go where there's people in need of coffee. Like near metro stations, business districts and universities

FastChef
FastChef

I've worked as a barista for quite some time now, and know how to make better coffee than any shit quality big chain like Starbucks.
Here's a story you fucking normie
Mom landed me a casual job at cafe 10
Day 1 on the job they're anxious about letting me make coffee
"The regulars all have specific tastes"
"The regulars usually insist on a particular barista to make their coffee"
Fucking hell here we go
So after 25 seconds watching what the baristas do I have mastered the machine
Put coffee in scoop thing
Put empty cup under scoop thing
Push button
Boil milk in steamer thing
Mix milk with coffee that dripped from scoop thing
Serve

OK so fast forward another minute
"Oh know not this customer, she's ALWAYS grumpy and gets VERY anxious if coffee isn't made correctly"
"Oh know! Her favourite barista is not in yet!"
I take her order and make her stupid fucking coffee
"Wow user she came back to us and said you made the best coffee yet!"

I literally cringe when someone boasts about being an expert barista. You put coffee in a scoop thing and boil milk using steam.

Boy_vs_Girl
Boy_vs_Girl

A cup of coffee costs 40 cents to make, and can be priced more than 10x that.
what about rent, property tax, business tax, wages, insurance, business expenses etc
furniture etc
you need tens of thousands $ up front to get a lease and to equip and decorate the space. i know a coffee shop that has a $30k italian coffee machine (i'm not saying that is good, necessary or wise).

there is more than the beans and the water and a cup.

the difference between having a busy place and a quiet place is locale and atmosphere (assuming your product would be equal everywhere)

how does making the coffee make such a big difference?
coffee is about beans, age of beans, grind, freshness, amount of water, water temperature and water pressure.
starbucks have automated machines now, but other coffee machines are not automated and the human element still can play a good part in quality of the drink

Playboyize
Playboyize

coffee is about beans, age of beans, grind, freshness, amount of water, water temperature and water pressure.
This may well be the secret to making a good cup of coffee, but it's likely well known. Why haven't other coffee chains taken this approach? Probably because it requires extra time to prep, and may require smarter baristas instead of hipster cuntbags, who are cheaper and easier to find.

Carnalpleasure
Carnalpleasure

"The regulars usually insist on a particular barista to make their coffee"
this is because they are attaching more meaning to a cup of coffee than just a drink. it is an experience and they make it into something more because they are (possibly) shallow.
it's quite interesting. it's just a coffee but they want to feel that there is more to it, because they are going to spend 5 hours a week and $40 on it.

plus, they were probably women and they are terrible customers in hospitality.

Skullbone
Skullbone

he wants to start a business

LMAO

THAT SHIT IF FOR CHUMPS

ENJOY BEING POOR WHILE SLAVING AWAY SELLING COFFEES WHILE I'M RICH AF FROM CYPTOS

VisualMaster
VisualMaster

Probably because it requires extra time to prep, and may require smarter baristas
yeah, they need training and need a good attitude instead of some McWorker attitude that they are doing you a favour by selling you a product.
if you go to italy for example, they want you to have a good coffee, so they make it properly (according to them) but they follow the system. if you go to a busy starbucks in a strip mall, they have a queue and they don't give a fuck and the coffee maker just wants to finish and your coffee might be ok or not.

Sir_Gallonhead
Sir_Gallonhead

It seems like there are 3 main types of coffee customers:
- someone who wants a decent, reasonably priced coffee to go (coffee cart would work)
- someone who wants to hang out in a coffee shop to "study" or "work" (need a space and location where people want to hang out)
- latent fatties who want a dessert in disguise

Seems like finding the right location and space is key if you want a proper coffee shop, but this is gonna be expensive and risky.

Booteefool
Booteefool

thanks for this recommendation

i definitely think location is extremely important. Also, lighting. I've noticed some cafes might have extremely good location on a map, but they are covered in shade during the afternoon and peak hours because they are on the wrong side of the street.

what do you mean industry isn't headed that way?

most of the winners of national barista championships (which is a thing lol) who own their cafes spend most of their time behind the counter personally engaging with customers
yep, the cost i estimate for a good coffee machine would be approx 17 grand. This is the only purchase I would most likely have to finance, along with a fridge for milk and cold drinks.

Disable AdBlock to view this page

Disable AdBlock to view this page

Confirm your age

This website may contain content of an adult nature. If you are under the age of 18, if such content offends you or if it is illegal to view such content in your community, please EXIT.

Enter Exit

About Privacy

We use cookies to personalize content and ads, to provide social media features and to analyze our traffic. We also share information about your use of our site with our advertising and analytics partners.

Accept Exit