Amazon is the next Microsoft, they are doing too may half assed shit outside their core bussiness.
At least it isn't the next Yahoo.
The Deep State is basically an "invisible" network of people who are the head the United States.
Most people think the POTUS and the Congress govern the country but the first one is not really much than a referee between different lobbies and the second is just putting in the law what was decided behind closed curtain.
The most common consensus is that the Deep State is composed more or less of 6 branches:
1) the militaro-industrial complex (basically the weapon industry and the Pentagon)
2) federal agencies (CIA, FBI, NSA, etc...)
3) Wall Street (Goldman Sachs, JP Morgan, Citigroup, etc...)
4) the Silicon Valley/Tech industry (Google, Microsoft, Intel, IBM, etc...)
5) the mainstream medias and entertainment companies (Comcast, Time Warner, etc..)
6) gas and oil industries (Exxon Mobile, Koch Industries, etc...)
Often people add a 7th category by adding NGOs, but they are more bridges/meeting structures than branches per say, not all are equally ranked though, Wall Street for example is often considered as the top (which is not surprising since it's the central hub of american economy).
The people at the spearhead of these branches are a very tiny elite with great power over the country and can easily push an agenda in the public sphere, they have large connectons inside both the Republican and the Democratic Party which are basically pay-to-play machines today via campaign donations/sponsorship for a career (the famous revolving doors between the public and private sector, House of Cards depicts that well).
Best example of a successfully led agenda was the Iraq war for example, perfect synergy between the militaro industrial complex making billions in contracts, the CIA seeing its authority/means explode, the MSM/entertainment doing the propaganda and the oil industry taking control of the supply.