Nike just launched it's new plus size collection.
Not really angry, because it's a good buisness decision, and they're a buisness. Just find it funny and ironic that they're launching fitness clothing for people who are fat.
Thoughts? Also general plus size clothing discussion. What are your thoughts on plus size collections and brands?
*Business
sorry, broken thumb so can't type well
The merchandise will probably be bought by overweight women who go to the gym do 2 sets of 5lb dumbbell curls and then say to you 'im not unhealthy, i go to the gym'. Its just another way for fatties to bring down your accomplishments and make them feel better about themselves. But brilliant marketing strategy, cant deny that
also, 'plus-sized' fitness clothes must be some sort of an oxymoron
the fatter people get the more athletic clothing they wear.
fatties dont wear jeans and button down shirts, they wear sweat pants and sports jerseys.
been this way for years.
Overweight people are probably one of the largest markets for fitness clothing. Think about it, every new years they decide they're going to "start taking care of themselves" and go out and buy a brand new set of exercise clothes. And then they either fail and repeat it next year, or they actually succeed and have to keep buying new work out clothes because their bodies are shrinking. Surprised it took Nike this long to swallow their pride and adjust to market demographics.
Nike has just realized that theres an entire demographic of fat people, especially in the US that they can extract serious cash from. Tech fleece isn't cheap.
Pretty smart from a business perspective desu
It wont work, fat people don't have any money because they spend it all on food, and nike shit is way overpriced. Guarantee it all disappears within the year because nobody buys it.
As a dentist, I must point out that teeth health is way more dependent on your genetics than your bodyfat %. That's not a good comparison.