Looks like the coin has appeal due to the extremely low supply. It's getting shilled in private pay-to-enter darkweb crypto forums like KillerCrypto and Buffalo Veeky Forumsness. Looks like a pretty basic ERC-20 token, but the 65k total supply means that if you get your hands on just a few coins, you have potential to make some serious cash.
They're doing an airdrop as far as I can tell. The whitepaper says 55% of the coin is getting airdropped over the course of the next year in different "phases". 25% is being sold on exchanges to fund the airdrop.
I'm guessing the value will hit ~$2-$3 per coin by March of next year. This isn't a Lambo coin, but it could make you some serious cash. Especially considering the low supply.
I don't have Discord but it says they have a server for it. If someone could go in there and see if it seems legit, that'd be cool. I'm considering buying a couple hundred coins while the price is still this low on Etherdelta.
They say they're not doing an ICO, but they're selling some coins on an exchange. I guess not technically an ICO since they have to compete with free market pricing of the coin once people actually buy it.