Strong team: Publica CEO Josef led the launch of DirectTV and Verizon FIOS TV. Publica CEO owns Scandiweb (largest ecommerce service provider, around 100+ developers) with clients that include Walmart, Thomson Reuters, The New York Times, Peugot, Sephora, AfterPay, Jysk & many more
Idea: Publica is not a dApp. It is a complete publishing platform, making, publicizing, reading, writing books. Decentralized automation of publishing industry. Authors will even be able to do tiny ICOs to fund their (upcoming) books from existing fans / supporters.
Prototype: MVP to be released within 3-4 weeks after the ICO, strategic decision to jump up the price after the token releases, giving early investors and buyers a chance to gain some ROI on their investment.
Tokens: First time ever ERC20 protocol will be used as an access key to replace EULA and various types of book Licenses.
APIs: Solution under experiment to connect IPFS, Storj, Sia, MaidSafe and upcoming Filecoin, EOS and eventually Swarm for Ethereum.
