> Oh, a vampire.
> Oh, a lich.
> Oh, a devil.
You know, it's might seem like a minor thing to you, but I'm really annoyed how my players keep looking at monsters as statblocks. Not only statblocks, but known statblocks - when they see a nocturnal nobleman, who seems to frequent young ladies, they know it's time to bring out stakes and holy water. It's just another vampire.
Same with liches. You would think that tearing your soul out to become immortal would be a pretty unique thing to do, but there are so many liches around, they just aren't cool anymore.
But if we remember where the vampires came from, Dracula wasn't just a vampire - he was the vampire, the focus of the plot and the most dangerous thing ever. And the liches, a good example of a lich antagonist is Voldemort - and he's not just another enemy either, he's quite of a unique motherfucker. But in DnD, both of them would be just another couple of monsters.
1) Can vampires and liches and the kind be made great again? How?
2) What are some obscure monsters I can use to make my players fear and respect the unknown?
3) Any other advice?