So one thing that's always been weird to me is the idea of personified concepts and elementals. Specifically how they're portrayed. I mean, think about the elementals you've probably come up against. Almost every single elemental is just a humanoid made up of the element in question. Which strikes me as boring as fuck.
And personifications are often extremely shallow and obvious in their design. Personification of sloth? Big fat guy who doesn't do shit. Personification of death? Skeleton. Personification of addition? Guy with a bunch of syringes in him. You get what I mean here? There's no complexity to the depiction. No deeper meaning behind the forms they take.
I've always thought that these things should be kind of clever or attempt to play into the nature of what they're representing. A fire elemental, for instance, would be like a high speed shoggoth; constantly flickering between forms and spreading or cloning itself constantly. But it would need to eat constantly as well and be limited in what it could eat to sustain itself. Much like how fire spreads by burning things up, but can only do so with flammable objects. So a fire elemental would probably be very short lived, but very powerful because of its speed and the fact that you can't really damage it with anything but removing of its food or oxygen.
Does anyone have some examples of "Non-standard" or more inventive personifications or elementals?