*dominates the market*

>*dominates the market*

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Well, except for the part where fantasy flight games BTFO them.

40k will never have a chance against Star Wars franchise.
GW should have invested in this rather then lord of the rings.

It's the evil deal they made with CA.

So many redshirts on this board.

They picked up on something that was popular at the time and it did okay for a while. It wasn't a bad decision but it wasn't a great one either.

They also fucked themselves in the ass by discontinuing every single one of their specialist games at once, which left huge openings in the market for space combat and skirmish games, when battlefleet gothic and necromunda were their most popular specialist games.

This was of course during GWs pants on head retarded dark age. They outright created openings that allowed competition to exist even though they could have trivially crushed almost all ot them.

I wasn't sure before but I'm fairly certain now. They even do some of the typical GW sales tactics like how "[new box] might not 100% fit your army, but you could convert it to, so why not but it anyway?", just like they do in stores.

I hope it is GW staffers anyway, I can't imagine being sad enough to cheerlead for them for free.

>Eternal Crusade still in alpha
>Battlefront rising from ashes of shitty reboot
Star Wars just can not stop humiliating 40k, didn't they?

>It wasn't a bad decision but it wasn't a great one either.
It's actually was really great decision (first two years since release LoTR was most popular GW game), but they've killed it with War of Ring

I just can't bring myself to enjoy Star Wars anymore. It's become too clean and sterile and I just get tired even thinking about it. I'm glad normies can find joy in it like I used to, but it's just not interesting to me anymore. 40k at least has every kind of emotion and tone possible depending on the faction and author, so it's always interesting to me.