As a nidfag, The Swarmlord pisses me off
Everything about him is so uninspired. The name is just a variation on "Broodlord" and doesn't sound like a name that would be coined in-universe by people who faced it (unlike with other nid characters)
Design-wise he's just a tyrant, but with more of what a tyrant already has (one extra horn, one extra tongue, one extra beard-horn, one extra stinger, and three extra swords) it's so fucking cheap and unimaginative. And the miniature has even less variations. The swords aren't even different from each other so you don't get the idea that there's anything special about them.
And the fluff, obviously, is the worst part. He's just a tyrant, but stronger and smarter. So strong and smart in fact, that APPARENTLY the Norn Queens need to summon him (oh yeah cause now tyrants are like deamons who download themselves into a body or someshit) to win battles cause he's somehow smarter than them. Smarter than a Dominatrix even.
And keep in mind that the Hive Mind is universal. Which means that EACH hive fleet has access to the ENTIRETY of the tyranid race's knowledge. But apparently that's not enough. Gotta call upon the Swarmlord cause he's smarter than everybody else combined.
And how do they show that he's super smart? By having him job against Marneus Calgar and other heroes.
So we've got a guy who's supposed to be the "face" of the entire Tyranid race, but looks even blander than a cheaply-converted tyrant, has no gimmicks or character traits aside from his extra swords, has the least impressive name of all tyranid characters, and can't even be assed to do what he was designed for because he spends his time duelling with assholes who end up killing him, despite supposedly being smarter than everyone.
He's like John Cena if John Cena constantly ended up jobbing.
Wow.
He's just an in-game asset. Everything else was crudely slapped together afterwards and we're supposed to be impressed by that. I find that offensive.