What went so right?

They're appealing to normies now.

------->

though I guess the stock market is quite an old traditional game

They got rid of Tom Kirby.

Basically, they cut WFB which was an overall money loser.

They focused on making their core properties more accessible. No need for $1000+ and a fucking textbook of rules just to get a playable army.

They listened to the fans about resurrecting specialist games and growing community engagement.

The profits your talking about is gross income not net income (which is what you think your talking about), with gross income your not taking into account a lot of shit (majority of the costs to run a company) like operation costs which including building costs, salaries (from red shirts to designers to millionaire CEOs)and any liabilities they may have (dept) to pay off. So the success your seeing is after all this mumbo jumping they are making good money enough to keep steadily increasing the size of the company at least.

>The new CEO introduced legitimately good reforms of the company

list plz

>the stock market is an old traditional game

true that

...

they changed their online sale policy that they have held since 2003 to now allow US retailers to use a shopping cart and checkout for one

There is a lawsuit against GW that will probably go no where but did reveal the avg cost to for GW to produce a figure is $.03.

That's three cents each.

Now that's just molding plastic. Factor in design, building molds, electricity on and on, .50 might actually be on the high end per miniature.

For a real example, the tubes I use for playmat storage run $5 at Harbor Freight. Factory fresh through Aliexpress puts them at $.10 each if I order 10k. That price includes shipping from China.

Did you factor in the part where the Chinese say they're going to build it, refuse to answer your calls for 5 months, only for you to realize they took the money and ran, or at best, sent you a bunch of straws and claim in broken english "Woops wrong dimensions should've specified better :)))))))"

They replaced unprofitable product lines with profitable ones

Didn't that lawsuit's math assume that GW manufactured in china, which they don't? I'm pretty sure all of GW's minis are made in the first world

>What's going on?
AOS is incredibly popular relative to WFB and much more profitable per-unit.

Yeah that was a weird one, because GW is pretty legendary for not trusting outsourcing and keeping all manufacturing under it's own roof with facilities in both the UK and US.

iirc they own something like 50%+ of all the machines in the UK capable of casting hard plastic miniatures. And it's not a very big number of machines in the first place, the next nearest was the people that do all the production for Perry/Warlord and huge number of others, who have something like 4 or 5 machines. Because this industry is really fucking niche.

Looks like they moved away from the fad customer is always wrong mentality that came about during the 2010 period.
Just goes to show corporate psychopathy hurts business.

They've been dipping into digital media for years at this point, but it's really blown up recently.
I don't just mean Total War: Warhammer. Vermintide, Battlefleet Gothic, that new Inquisitor game, Space Marine, Dawn of War ???, and so on.

Digital media has a couple of benefits. First, GW is making money without paying development fees--they own the IP, license it out, and another professional company pays then to use it and covers the actual development costs. Second, they are building brand recognition, and that's huge. People have maybe heard of other wargames but they haven't watched the movie _and_ read the book _and_read the comic _and_ played the vidja _and_ painted the models _and_ played the pen and paper game. Wider media exposure lets them capture more of the market while advertising pretty much all of their product to anyone who consumes any of it

They stopped pushing AoS and focused on 40K.

That's funny, they started getting better as soon as they stopped the releases for AoS.

Really makes you think.

Apologize.

I genuinely am sorry that this exists.

I'm sorry I mocked you, you made the Lizardmen so much cooler and gave us sky privateer dwarves. Your maps are still garbage, though.

>Your maps are still garbage, though.

Just make your own map of your little slice of land in the mortal realms

I would have probably liked AoS a bit more if the stormcast weren't front and center. Or at least leave them as elite units instead of rank & file.

They have huge Space Marine vibe and i'm way too tired of seeing them everywhere. Because seeing more Space Marines rise from the bones of the Old World after the clusterfuck that was the End Times was not something i enjoyed.

Thanks for making a game that sucked so much ass that GW drop it to fully focus on 40k, your sacrifice will never be forgotten, die in peace you noble mongoloid

This is literally a dead game.

do you live under a rock? Sigmarines & Friends are really popular where I live, seems every 40k player has a fantasy army on the side these days

I haven't seen anyone playing or even buying AoS in 6 months. There is literally 0 AoS event in a 600km radius around here planned for the next 6 months either, and all the ones in the summer have been canceled. And as far as I know, the last AoS Adepticon tournament was under 40 players. That's utterly dead. I've seen local KoW tournaments larger than that.

It's literally dead.

This

I get the feeling that it's really regional. Either dead or thriving. Nothing in between.

>unironically believing any of the 'facts' of sifu Dave's lawsuit

GW is listed on the stock exchange, their financials are a matter of public record, you can go and read them on their website. The long and short of it is that they sold about £158 million of product, and made about £38 million of profit. In extremely crude terms, that means that if they sell a product for £40, they're making about £10 of profit on it.

Oh yeah, and...

>tfw you own 1262 shares in GW

Current value £22652.90, and they've just announced that I'm getting another £441.70 of dividends in a month or so. Should be enough of a hobby budget to keep me going until they anounce the next payment to shareholders.

Suck it, poorfags!

>bragging about dividends in pounds
kek, who's the poorfag really

> they sell a product for £40, they're making about £10

Lol it doesn't work that way lad

Dude, that's like $576. It ain't bad. It will buy almost half of a GW set.

No, but it's a good simple analogy to help understand it.

JUST MAKE YOUR OWN DUDE LMAO JUST MAKE YOUR OWN LIKE WHY DON'T YOU JUST MAKE YOUR OWN HAHA WHO CARES ABOUT A WORLD YOU CAN GET INVESTED IN OR ANY CONCEPT OF PERMINANCY JUST MAKE YOUR OWN BRO WHAT ARE YOU A FUCKING CASUAL JUST MAKE YOUR OWN JUST MAKE YOUR OWN WHY AREN'T YOU BEING ORIGINAL JUST MAKE YOUR OWN JUST MAKE YOUR OWN JUSTMAKEYOUROWNJUSTMAKEYOUROWNJUSTMAKEYOUROWNJUSTMAKEYOUROWN

You're not gonna convince anyone that a Primaris Librarian costs more than $5 to make.

t. uncreative moron

>thinking "they"should include every employee at every level of the chain of production, including the drivers running the trucks that deliver the product even though they're not even employees of GW
>failing to understand that the only factor in production cost isn't raw material
>he thinks GW employees are all immortal liches who do not need food, housing, or material goods
>he doesn't know what a salary is
>he has no idea what "profit" means or who it actually pays
Please, do us all a favor. Jump off a bridge. C:

Honestly bragging about dividends 20% higher than last year when the money dropped 30% in value in the meantime is a bit sad tho.

lmao let's all pretend warhammer is money well spent and GW isn't making a lot of money just licensing and charging you up the asshole

Individually? No. But there's overhead. Some items they make more profit on, some less, but they have to pay salaries, they have to pay building maintenance, etc etc etc. Very few people really take into account all the costs of a business unless they've tried running one.

In the UK I'm pretty sure his buying power hasn't dropped 30%.

that's every leisure product ever though

> he thinks GW execs aren't fleecing you and that accounting for everything in addition to raw material GW won't still make money on their plastic if they sold at 90% off

It's a hobby. By definition is money well spent for everyone that like the hobby and it's not for everyone else.

They stopped AoS releases and focused on 40k.

Sure but let's not pretend GW is only making 20-30% of SRP, not even close. Don't be this retard who's clearly bad at business

I'm alright, I've got a fair bit in gold which has cushioned me nicely against the devaluation of the pound.

Of course it doesn't work like that, but it's a simplification for the morons who think that just because GW can manufacture plastic product cheaply they must be making an absolute fortune. I doubt anyone here wants to start talking about things like amortisation or RoCE.

Things that are really interesting are facts like that only £0.5 million of GW's profit comes from their retail arm (the physical stores) despite them accounting for something like 40% of sales, with the actual profitability being more or less evenly divided between online and trade (with about £8 million of royalties thrown in). That tells you where they're really spending the money you pay for those plastic kits.

the general aim of any company is to make at least 50% of SRP in profit, yeah.

I'm not sure but they must have done something right.

Dude. How much of running a business have you ever been involved in? Or do you have less of a fucking understanding than even the average wage slave? There's wages for developers, for model designers, for janitors, for the guy who fellates the entire board, etc.

Sorry CEO for a Fortune 500, I only run a small online marketing company, but I know enough about business to tell you that even if GW sold every single model at wholesale price, they will still be profitable. You're not the only one who's ever heard of overhead. Stop being so moronic.

Do you even know how cheap these model designers are? It's not like GW is pumping out new models everyday. Janitorial staff, are you kidding me? Even at wholesale price on everything GW will still turn a profit, and that's including everything you're jerking off to. This is true for almost every manufacturer in the world.

>in extremely crude terms
God you're a fucking moron.

See

I'm so sad you have to wait 1 more year to see "The End of GW".

At least you can now pay 100 dollar doo to play Total Warhammer 2 until then, and pay another 100 for Total Warhammer 3, the day GW die will definitely come, just keep waiting and playing

$5 of what, nigger?

Let's hear it.

Honestly it's all written there. Their total costs are 127 millions pounds every year, their revenue 158 millions.

It's not really up for debate that their business model include a lot of logistics costs.

Alright, let's do the math. You think GW could sell their product at 1/10th the cost and still be viable as an international corporation? Let's use a standard box of spess muhrins. At 4 dollars per box, with a local minimum wage of 7.50 an hour, a games workshop brick and mortar would have to sell 29 boxes of space marines a day. This would cover 90 dollars for a single employee in the store 12 hours a day, with 22 dollars being split among shareholders. This does not account for production costs. You speculate .10 cents per model. At 29 boxes, that would be 29 dollars per box. Shareholders are now receiving -7 dollars for every day of operation of a single store.
Ok, we've established the minimum possible amount of boxes that would support a single employee doesn't actually yield profit, let's see how many boxes of space marines GW sold. With earnings of 206,123 dollars, GW sold roughly 5153 boxes of marines. There are roughly 400 GW stores. This means GW sold an average of 13 boxes of marines per store. Wait a minute, this is below our necessary number to even keep a GW running at a 90% discount! Too bad,user. Looks like you're a fucking retard,

The wisest CEO knows to quit while he's ahead. Topping the FTSE list of biggest growers is huge, how long before Rountree is lured away to another, bigger retailer?

So how profitable would your business be if you only charged clients the cost of the salaries for the staff on a contract, and not a penny more?

$5 of everything. If they sold Primaris Librarians at $10, they'd still be making a profit. Their execs might make less money and there'd be less dividends for stockholders, but they're not gonna go bankrupt.

I'm not the one going 'but they gotta make tons of profit on a high price item'.

No shit sherlock. And how many of those single, high price items do they sell? How many Primaris Librarians do they sell, compare to, say, sets of tactical marines? That sell for £25 for a set of ten. I'd wager they sell far more of those than Primaris Librarians. They make more profit on the hero characters, but at the end of the day they sell more of the troops, because you need more for your army.

"Oh no, this one item is high profit" and it's also sold at less volume than their low profit items.

Also >Marketing
Marketing is pretty high profit margin compared to manufacturing, buddy. If all your company does is marketing, the biggest cost is paying your employees. There's no factories, low production costs. I'd wager the most you ever have to spend money on is either billboards or tv spots, and depending on how you your company is built, you may not even have to pay that shit personally.

Different industries have different profit margins. And if you provide a physical product YOUR MARGINS ARE LOWER.

Glad to know we have people who don't decide to wear pants on their head about different company's profit margins.

Wasn't 2004 the end of 3.5 and start of 4th edition?

Dividends are up 85% year on year.

Whoops, that's 29 dollars in production cost per DAY, not per box.

No one is saying GW should price its products based on material and labor costs alone. Stop being retarded. Their products are still ludicrously overpriced, all things considered. Same goes for most manufacturers ever. All I'm asking is you geedub cocksuckers stop being so delusional.

>runs a service business
>thinks he knows shit about industry
I can't say I'm surprised tho.

He'll likely be lured by another gaming company like Warmachine. Rountree seems to be a CEO of passion rather than of bottom line, and GW is the sort of company whose bottom line grows in line with the passion the suits show to it.

Kirby fucking hated GW gamers and the company suffered for it.

Ah it's the old "you don't play in the NBA, you don't know shit about basketball" argument!

>Their products are still ludicrously overpriced, all things considered
If they were ludicrously overpriced, they'd make more than a 20% profit.

And overpaying execs while fleecing consumers

Well, given that the company overall made £158 million in revenue and pre-tax profited £38 million, you are wrong.

A product can have huge margins and be designed specifically to take up the slack of products with much less margin, but regardless of the margin, the end profit of the company remains the same (30%).

>pre-tax profited £38 million
Well, 7 millions of that were from royalties, it doesn't really much count as part of the whole "selling minis" thing.

Yeah, if you are so retarded that you include into costs only the price of the base materials, then yes, all manufacturers ridiculously overprice everything.

What 90% discount? GW wholesale is 45% of SRP.

A retard claimed GW would still make profit if it sold at 90% off

When you sell a product that is basically free to send and need a computer and a dude to produce, you have a tendency to forget about the costs you can have when making and selling a real item.

CEO gets half a million a year. There are two executive directors and 6 non-executive. Even assuming they all make the same compensation, that only accounts for 3 million a year. That would bring them from 24% profit to 26% profit. Of every 50 dollars you spend, 1 dollar goes to director salaries.

Look at the post number that is quoted IN the text. Apperently downs is communicable through the Internet.

Retards think that profit = list price - production materials cost

A friend of mine charges £500-1000 per day to admin and create bespoke system security systems for companies that need them. He makes 92% profit because it costs him petrol to get there, so if he reduced what he charges by 85% he'd still be making a profit and would thus be able to live just fine :^)

So you mean to say selling characters cheaper won't hurt the bottomline because they don't sell as much, yet you think consumers should suffer the overpriced characters anyway? What's next? Primaris named characters at $50?

Why do you people have such a bone-headed understanding of profit? Anything can reduce profit. Overpaid execs, unnecessary and inappropriately expensive yet unnecessary asset acquisition, some tax evading accounting - anything! Are you some kind of GW shill leading people to believe GW pricing is fucking godsend?

Here's a thought. People who buy characters buy the characters because they would rather spend the money than to kit bash on their own. If YOU don't like spending extra on a chaplain or weridboy then don't buy them and make them on your own. There, characters are now the same exact price as foot soldiers.

Considering that the mold for a Primaris librarian would have a very similar cost to one that makes Primaris marines, the ROI (return-on-investment) cost for a primaris librarian is either higher or they have to sell more units. They won't sell many units, so the price is raised to cover the cost of the mold. And the design costs, etc.

Faggots need to realise these days that companies have algorithms and logarithms that calculate exactly what a company needs to charge for a product in order to profit from it within a set time frame, based on what they forecast as their sales numbers.

I might not like that GW charge £25 for a single Primaris model, but their molds are expensive as fuck to make.

3D printing might bring the costs down one day (yeah right lol)

The really fun part is he thinks it only costs 2.00 in wages to sell a box. He unironically thinks every single GW employee is selling a box of plastic dudes every 15 seconds,

You forget all the compensation packages after salary.

In purely online retail that's possible.

Pfffh it will drop any time now, several people that know what they are talking about have been saying it for years here.

>lured by another gaming company like Warmachine

Not likely, moving to a smaller competitor would be a rung down the ladder.

And things like paying every employee a bonus of £2000 this year, the total bastards!

Way to strawman, user. For every basic mold, there is a static cost. I do not personally know what that cost is, but I would wager it is high. As such, you can sell molds that you make a shitton of, such as, say, gaunts, or tac marines, or flashlight t-shirt wearing guardsmen, for a cheap price, because you make enough of the mold to spread the cost over a large number of figures. But any unit that you will sell less of because the rules only allow so many in your army, you will charge more for because you STILL HAVE THE COST OF THE MOLD. And that is per mold design, not per unit made. If you could make armies entirely out of primaris librarians, and as such you could expect to sell a shitton of them, you could sell them at a lower price.

And this is manufacturing costs alone. This is ignoring shit like 'rent and upkeep of properties' because a lot of GW stores are leased, not owned. You have to pay every store clerk and manager, although not a lot, apparently the salaries are a lot higher for phone reps. You have to pay upkeep on machines to fill the molds. You want to have extras of the molds on hand because MOLDS CRACK.

You mean... Stock options? Which in practice cost the company zero? It's almost like stock doesn't figure into company profits. AMAZING.

GW has 400 physical stores which operate with between 12 and 30 man hours a day. That's 12,000 man hours of entry level labor alone. GW has sold 5134 boxes of dudes in the last six months. Sumfin ain't addin up, negro.