Games Workshop AGM

Yesterday was the annual general meeting for shareholders in GW. Being one, and with the company having had a great year, I decided to attend. In the next few posts I'll put some things that came out of it (not all of this will be news to you).

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Performance:
>sales are up across the board - in every sector, every range, and every month
>all the charts are pointing in the right direction
>surplus cash will be returned to shareholders as dividends

Strategy:
>they've recruited so that they now have separate design teams for 40k, AoS and specialist games
>this is to allow them to release something for each of those lines on a regular basis, monthly at least if not faster
>they want there to constantly be something new for players to buy rather than them waiting for months on end
>keeping a constant monthly cashflow and sales improvement is important to them, it's not about a few big releases a year
>efforts are being made to reduce the price point and make joining the game easier, thus the range of price points for 8th (from £5 magazine with single figure up to £95 boxed set)
>target areas for new stores are North America and Asia
>trade (FLGSs) is more profitable than retail (GW stores), but the latter is more important for recruitment. They intend to do more to support both
>they want to bring more women into the hobby, but don't want to alienate the existing playerbase while doing so, it is something they're aware of (but no details as yet)
>prices aren't dropping any time soon
>production is pushing up against maximum capacity, they're going to be investing a fair bit in new injection moulding machinery

Marketing:
>they hired a marketing team about 18 months ago
>they have no intention of mass-marketing
>the digital strategy is an attempt to get control of the narrative, they identified the fact that all the web traffic was going to blogs and forums where new (and old) players would meet a lot of negativity and grumbling
>it's working, their web traffic is high and growing (2 million unique users on warhammer community, for example), the traffic on 3rd party sites is falling
>they are measuring clickthroughs and doing more market research about customers, no granular info yet, but a big change in direction from the Kirby years
>they intend to carry on being much more proactive in supporting tournament organisers and the like

40k:
>none of them are allowed to say, but from what I wheedled out it sounds like 8th is doing very well indeed, they consider it a success
>the gathering storm stuf and SW:A was a strategy to prevent the normal big sales drop-off they get before a new edition (like they did with WHFB's end times)

AoS:
>they won't provide figures for individual ranges, but sales are up
>overlords did well

Specialist games:
>the reason they abandoned these in the past was because they had a small design team which was hard to expand, so they put the focus into the most profitable lines (40k and fantasy), that's not an issue any more
>the success of BB caught them by surprise, which is why there was a fairly big gap between gobbos and elves. The latter are the first team designed entirely since release, they intend to continue releasing about one team per quarter
>necromunda will have better support from the get go, they want to get more of the gangs out at release or shortly thereafter and have future plastics more planned out
>aiming to make them very customisable, extra weapons and upgrades will probably be available in resin
>cawdor got a mention, might mean that they're coming at release or might just mean that that's one they're working on now
>HH has been derailed a bit by Bligh's death and producing a new rulebook. Now that's in the printers they're getting back on with it, there are plenty of models in the pipeline
>there are no more HH plastics planned at the moment. Never say never, but production time is at least a year, so don't expect anything anytime soon.

That's all I can remember right now off the top of my head. We got a free issue of WD and a slap-up feed. Feel free to ask questions and I'll answer if I can.

Any word about old scale marines being phased out? I kind of hate that there are two scales of marine in SM armies. I wouldn't mind if old marines got new kits to bring them closer in height to primaris just so it doesn't look so odd. New Rhino and Land Raider kits would be nice too.

Thanks for posting. No questions tho.

Just glad the 'Kirby Years' are in the rear view mirror.

Stopped The Hobby tm* after 8th edtion End Times, recently looking at getting back in.

>HH has been derailed a bit by Bligh's death and producing a new rulebook. Now that's in the printers they're getting back on with it, there are plenty of models in the pipeline
>HH book in the printers

Thanks for posting, OP!

Anything new about licensing their IP's to video game developers and how the royalties look?
Anyway thanks for posting quite interesting.

Alas, I can't help you there. They don't really talk about the specifics of what models they're making in future (at least not in the main presentation), information for shareholders is more about financial performance, strategy going forward, that kind of thing. I can appreciate that there isn't a huge world of overlap between that and what Veeky Forums is interested in. It's clear that they intend to keep up a pretty ferocious schedule of releases year round, but they didn't give us specifics.

This was Kirby's last year chairing the AGM. He went through all the resolutions (which are the dull technical part of the meeting), but was pretty scarce thereafter. Rountree is definitely in the driving seat, and they intend to continue with the approach they've been using over the last year and a bit.

Don't get too excited, it's just the 7.something rules update, there's not going to be anything particularly new in there.

Gosh darnit all to heck.

Royalties are mostly down to TW:W and Vermintide, they seem pretty pleased with them and intend to continue with licensing, no specifics though. I think the royalties were £7.5 million? I can't remember all the figures, but it's in the end of year reports if you want to dig those out.

how much did they make in total revenue?

Thanks for posting, this reinforces my confidence in the new direction of the company. Unless something catastrophic happens I think we're going to be seeing good times for the next couple of years at least. God bless Mr Rountree.

Revenues are £158 million (£143.4 million constant currency, which is what they care more about). Up 34% year on year (21% constant currency). It's all in the figures, as is a lot of other stuff, if you want to read them:

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There was a real sense that they have their heads screwed on and have a proper strategy going forward, in terms of investment, product development, recruiting customers, and marketing. I came away pretty satisfied that they would continue to perform well, I'm not intending to sell my shares any time soon.

>the digital strategy is an attempt to get control of the narrative, they identified the fact that all the web traffic was going to blogs and forums where new (and old) players would meet a lot of negativity and grumbling


So instead of addressing the complaints, they are literally seeking to hide them. So we can look forward to more 'oh wow, I'm so glad they squatted the entire range for my army, I can't wait to pay £50 a model for the TM'd shitty plastic CAD versions designed by a fan of He Man and GI Joe!'

>the digital strategy is an attempt to get control of the narrative
Only part of this I don't like to hear. I hope they aren't quietly deleting criticism on warhammer community.

You are kidding? Did anybody think for a second when they reopened communication with their customers that it would be anything short of China levels of censorship?

The digital marketing side was one of the bits that impressed me the most actually. I know that 'controlling the narrative' sounds a bit, well, controlling, but it makes a lot of sense from a business point of view. The guy in charge of it had some nifty flowcharts, but the essential gist of it was that by abandoning the digital realm and community to other people, GW ended up like a kind of ivory tower, with a lot of the unhappiness being as much to do with their failure to engage as anything else. The noisy grognards who love to complain dominate (there was even one of those at the AGM). They're not being heavy-handed about it (I believe he said that they only deleted 6 out of 34 million comments on their facebook page), but they're finding that the response is overwhelmingly positive. The rumour sites are all collaborating with them a lot, both by directing traffic to warhammer community, and because they contact them before they release a leak now, which is where those jokey follow up marketing releases that came out after a few leaks came from. It's much more engaged and collaborative rather than trying to squash stuff they don't like.

Case in point.
You can't comment on the community site, only on their Facebook page. People tend to complain less if they have their real face next to their name.

>BB
>team per quarter

GOD DAMN! Solid stuff. Was there any whispers what teams may be in the pipeline?

>AoS doing well

YESSSS

Thanks for this OP. I think, interestingly, it may finally be the death knell for my interest in the franchise. Without any rancor or resentment , this post has convinced me that the old, old GW is never coming back to any degree. Not really. It's just camouflage. New GW is just the greedy, incompetent GW of the last decade being run effectively - manipulating its core audiences with admirable efficiency, but still, without a doubt, as dead behind the eyes and creatively bankrupt as it ever was under Kirby. Possibly more so.
*shrug*

do they get profit sharing from the videogames? Or does SEGA/Fatshark get all their money back.

>China levels of censorship?
>I've left several bitter facebook messages and not one of them has been removed
>China
>Censorship
Yeah, nah.

>You can't comment on the community site, only on their Facebook page. People tend to complain less if they have their real face next to their name

True, and I suspect that they're well aware. Also, by keeping a pretty relentless flood of new releases and product teases they can ensure that the hype train has no brakes, giving less opportunity for grumbling to take root. The guy in charge of social and digital media is an outside hire as far as I can tell, he knows his stuff.

No details about teams I'm afraid, but they're sounding pretty committed to continuing support. Much talk about the thinking being long-term on all their product lines.

AoS' sales are growing but they didn't say by how much, they're pretty cagey about specifics.

How many shares do you own and how much dosh did you get then?

Well so long as its growing is all that matters really regarding AoS.

Shame about no BB whispers but I am happy the team gap will be shortened fairly now. Here's hoping for a Deathzone release before Christmas. Thanks man.

Right, any criticism or critique is just negativity. Fucking A. Consume, you pleb.

>Rountree is definitely in the driving seat,
I remember people screaming here that Kirby still ran everything and Rountree was his puppet.
>they identified the fact that all the web traffic was going to blogs and forums where new (and old) players would meet a lot of negativity and grumbling
>finally realized the game was being colored by salty grog cucks who have nothing good to say about anything ever
>do something about it
Bout fucking time.

Supporting specialist games, supporting conversions, and better community focus are all things miles ahead of old GW. GW aren't the kind of company to pass the savings they're making onto the consumer but they've started offering stuff with real savings (See the start collecting boxes) and seem to actually care a lot more about retaining hobbyists, not just getting 12 year olds to buy a £100 kit then dump it. My local GW seems really different since the new CEO took over, I don't get miniatures shoved into my hand whenever I walk in. It's not much, but they're changing for the better.

>Kicked out Kirby
>Ditched his rampant abusive greed
>Giving the audience what they want
>Gorsh Guis! It's just like Kirby guis! They just got double evil guis! Like I'm super cereal guis!

Its funny actually.

When I read OP's post, I also thought of camouflage, but for the opposite reasoning you came to.

To me it seems that they are taking a track towards a less 'creatively bankrupt' and more 'competent' GW than that of yesteryear. HOWEVER they need to maintain a camouflage that nothing has changed in most aspects as far as the Kirby years go to please the share holders and keep a sense of normalcy. GW has been kicking back dividends for years, don't want anyone (non hobbyist) to think that might stop or slow down.

If you can't be bothered to make a fake facebook account to comment like everyone else your criticism is probably not worth reading.

Well you know, X-wing is still bigger and uhh... Mantic is off the charts thanks to the 5 million disgrunted former fantasy players.
Age of Shitmar will tank any week now.
Warmachine is hot on the heels, GW is increasingly bleeding players to them.
Infinity is stronk, ha ha gw for not having a skirmish game.

>they're pretty cagey about specifics.
Makes sense. Why would tell all your shareholders " is succeeding but just barely". That sows the seed of doubt and worry. There is only "It's working" or "It's not, but we know a fool-proof way on how to fix it".

Yes, because the criticisms on this site are worth something?
You are a sterling example of the kind of bitter personality they spoke of; NOTHING will please you, no matter how hard they tried to kowtow to your whims.

>Makes sense. Why would tell all your shareholders " is succeeding but just barely

Quick! Someone go tell AoS general that their game is

>barely succeeding

This user has cracked some kind of code!

Hehe, when I was last paying attention to the community (2-3 years ago) all the points here were actually serious ones, and seemingly accepted as fact by most. Nice to see them be meme status now.

This, but in less words. Ridiculous how much of a dividend gravy train GW is for Kirby personally.

Been saying it for a while now, GW have clearly re-aimed at their core market of the most loyal customers very well.

It leaves the rest of us out in the dark, but it's a sound strategy, so fair play to them. I just wish they'd stop mutilating the old Specialist Games for a quick buck, "but bro you can just use the old rules and new minis" is frequently uttered but doesn't do much for already well-established communities.

>>they hired a marketing team about 18 months ago
wut

I think you're being a bit harsh, GW hasn't been the kind of independent group of a few mates since Kirby took over in 1991 or something. They're a business, they exist to make profit, but the new approach very much recognises that the best way to do that is by pleasing the customers, and there's no more of the talk about them not being a games company, or marketing being 'otiose in a niche'. Rountree at least talks about it being a team effort, and that he's in charge of overall strategy rather than the minutiae, with the design guys fairly happy that they're getting to pursue their projects.

They're also doing a lot of profit share for staff - every employee got a £2000 bonus (the same for all employees, no big management payouts). Store managers also get to keep 20% of any increase in profits that they generate, so in a year when sales are up nearly a third in cash terms, you can bet that they're going to be a lot less stressed about hitting targets. That said, the financial team are still happy to close down unprofitable outlets without hesitation.

The shareholders are all very pleased, and from the sounds of things they haven't been in previous AGMs. Some of the more vocal grumblig was still about community support and the like, so I wouldn't worry that they (I should probably say 'we') would have an issue with anything about the new approach. A lot of what they're doing is very sensible from any point of view, I think Kirby was at war with the shareholders as much as he was with the customers and staff. The dividend is here to stay though - they're investing a lot, but they see it as important to pay out excess cash to shareholders and not to hoard it or splurge it. They're not going to take out loans or go on a spending spree of buying up other companies, the growth agenda is very much about in-house considered investment with a long-term view.

I didn't imply AoS is doing badly. I was just remarking on how it's really counterproductive for a business to ever publicly say that one of its products that tons of people have invested in is doing badly in any way. If they ever do, it's either ina way that implies its temporary and they have the strictest measures to fix it, or they'll outright lie.

>they want to bring more women into the hobby
Plastic Sisters of Battl..more Tyranids

>This, but in less words

Editors are expensive man.

>Mantic is off the charts thanks to the 5 million disgrunted former fantasy players

>I made up some numbers because I'm mad

>Age of Shitmar will tank any week now.

2 and a half years later, and you still can't accept the truth.

Sad!

Its almost like they are a buisness user, they exist to make money.

They are not your friends. Its just good business.

>the greedy competent GW but being run effectively

So just greedy? Like any company with a near-monopoly on the market? What a shocker.

I won't go into excessive detail out of a paranoia that I'll wind up being identified by them and that might cause me problems if I decide to go to the next one (there were only a handful of people under 50 there), but I bought my shares in multiple chunks. They're worth more than double what I put in overall, leaving me up by a five figure sum (plus another 20% odd in dividends) but of course I haven't actually made that money until I sell the things.

>I just wish they'd stop mutilating the old Specialist Games for a quick buck

As far as they're concerned the rereleases of specialist games have been a massive success. and most of the playerbase (old and new) thinks the same.

>old, old GW
How old?
You mean old, as in the first few guys were some metalheads in their basement with an idea to rip off 2000AD?
Because that died back in 1990.
What you are probly talking about is when Kirby took over and 3/4e was released and damn near sunk the company. But faggots like you masturbate to those times, despite how shit they were, because your nostalgia is so strong.

>. I just wish they'd stop mutilating the old Specialist Games for a quick buck
And what exactly do you want, user?
The same thing as a decade and more ago?

Depends on the deal you make with them. They roughly have 2 options. Either a % profit split, or an upfront fee. Or at least that was how it worked 2 years ago, but the same people are still on that team so.

I've heard through the grapevine that they earn a fuckload of money on those licensing deals, especially considering the size of that department (only 2 people at the time)

>most of the playerbase (old and new) thinks the same.

Casual players maybe, the core GW loyalists I previously described.

The actual Blood Bowl community is still using the free Community rules pack, since the GW release is basically that copy-pasted into seperate £20 "season" volumes, typos and all. There's an air of it all being a bit lazy when they had a decent opportunity.

that's alright but fuckin' A that's nice. five figure sum. Assuming the lowest (10K), you got 2K in dividends right in your pocket basically free of charge. Eventually it pays for itself.

So you'd recommend investing in them? Could use the money.

I would imagine he means old enough that WD ran articles on things for interest and fun, rather than sales.

12 years ago then.

lol no

Speak for yourself. As someone who participated in the full NAF tournament, I am delighted with their rules. Besides 99% of it is the same besides the PO and money rules.

And I won't miss overly nostalgic fags like you. Who can't ever be pleased since that dream you have only exists in your brain.

Barring some kind of unexpected disaster, I can't see the share price going anywhere but up following the next half-year and annual reports. We're not going to see the kind of quadrupling of value that's happened over the last year (unless 8th is selling really, really, mind-shatteringly well), but another 20% or more might not be out of the picture. My dividends are helped somewhat by the fact that the shares are up in value a lot, so they're big relative to what I paid for them. That said, they're big on paying out dividends, and cautious about spending, so that extra money they're making has to go somewhere. I'm pretty tempted to go and put in another spare five grand I have sitting around. That's just my opinion though. To sound a bit patronising, shares can go down as well as up. Don't go putting money in if you can't afford to lose some of it.

So never? When WD became the GW magazine it became a magazine to eventually drive sales. Also all those articles all you fags are being nostalgic over. IT WAS ALL TO SELL TOYS

>As someone who participated in the full NAF tournament
>the full NAF tournament

What? Where in the world was that one?

How can you be "delighted" when all they've done is copy-paste stuff into books you have to pay for, and add a few poorly-written League rules and some odd individual changes? Except they even half-assed that since they left in mistakes that were errata'd in the back of the community rulebook.

Nottingham, was 2014. Was great fun.

I am delighted that they have kept the integrity of the rules. My biggest fear was that they'd bastardize it to make it more "fun". Instead we get 2016 support to reintroduce new people to the game we all love while not bastardizing how it plays. You belong to the demograph of people they can't satisfy.

If they changed it you would complain, if they kept it as is, you complain. New Miniature support too is brill.

I get the feeling you don't know much about the history of White Dwarf. Though it and Owl & Weasel did start out at trade leaflets, it hasn't been that simple all along.

If it was purely to shift GW's stock, why would they bother to properly review TSR and others products GW was importing, at times saying it wasn't worth buying? They even gave GW games middling or bad reviews at times.

Even later on in the 90's and 00's they might suggest making terrain from items found at a crafts store and not them.

Well,considering I have 5.4K euros total to my name, I don't think it's wise. I'm barely scraping by trying to get work in my fields, thought investing might be a good way to make some cash seeing as it's stable company. I can't afford to lose any of it, not right now anyway.

Yeah, I'd be cautious about investing that, though it depends on your appetite for risk. Shares aren't great if you might need to pull the money out at short notice. The problem you have is that anything you might put that into which could generate a return worth paying attention to also runs the risk of creating a loss that you'd certainly notice.

It'd be nice if they brought back Epic

Ah yeah, NAF Championships, one of the majors. I wanted to go the the World Cup but couldn't get the time off.

>You belong to the demograph of people they can't satisfy.

Not really, I just think if they weren't so cynical it could have been a better release, and the NAF would have shifted over to BB2016 seamlessly.

>one rulebook, sure copy-paste a bunch of the core mechanics but actually bother to change the rules that were errata'd
>actually work on the rules that have always been controversial like Bank/Treasury instead of ignoring them and adding random shit like Drafts and Weeping Daggers
>don't bother with limited availability pitches, cards, star players which affect the completeness of the rulebook. Sure, do dice packs if you want that DLC-style money
>miniatures actually available in typical team compositions rather than sprues with 8 Linemen, 2 "positional X" and 2 "positional Y"

Yeah I'm not much of a betting guy. Pretty skittish when it comes to such gambles, so it's not for me. Good luck though mate, hope it works out well for you and thank you for the interesting thread.

>prices aren't dropping any time soon
No surpreises there.

Ah then my apologies for the assumption. I will agree on the team composition and the team mini packs, that should have been addressed.

>weren't so cynical

I don't know what you're implying. I read the little WD snippit and the people working on the new BB2016 made it a point to make the game almost unchanged because they knew it worked.

How can they be cynical about it? How can you be cynical about a release? Its certainly not half hearted.

Bank/Treasury was addressed with the "Serious mistakes" rule. Which in a way is technically more unforgiving but how and ever.

It's not the designers, Andy Hoare seems like a really nice guy and is active on all sorts of forums, it's just you know they're being pushed into certain release practices, like the season books to generate more money. It's not as bad as 7th ed 40k with all the various supplements to keep track of, but I don't think it does a smaller game like BB much favours.

I understand why, and at the end of the day we are all still playing Blood Bowl, it's just with Necromunda looming and the main set looking more like a board game, whilst the actual 3d skirmish game will be day-one DLC in a separate book, it's not encouraging.

Thanks OP!

Man, you sound like a perfect brand ambassador that would recruit thousands of new players.

I miss the terrain tutorials a ton. It was great when White Dwarf wasn't just an ad.

Basically, GW went from open contempt of customer sentiment to giving about 1 millifuck. It's broadly good for customers.

I don't remember where but some user previously mentioned something about GW planning future support for SW:A. Any word about that here?

>AoS' sales are growing but they didn't say by how much, they're pretty cagey about specifics.

Probably means it's a technical success only. They already burned their bridges with Fantasy's core buyers, and worse, TWW means they have no incentive to compromise.

I really wonder how much of the AoS sales are for 40k kitbashes. Speaking locally, I've never seen AoS since launch save in 40k armies.

I see small amounts of old fantasy and occasionally a kid with stormcast, but i've seen a fair few orks with the scrap meganob orrukk things. Even heresy outnumbers sigmar by three or four times, and all sigmar players do 40k too

>trade (FLGSs) is more profitable than retail (GW stores), but the latter is more important for recruitment. They intend to do more to support both

This isn't surprising. Every LGS I've been to has had better prices, and more actual support for the game than the GW stores. (Decent amount of terrain provided/better tables/more room, etc.) The only thing the GW store does better is that they have more GW product.

>they want to bring more women into the hobby, but don't want to alienate the existing playerbase while doing so, it is something they're aware of (but no details as yet)
"We want to bring more women, but don't wish to get rid of the neckbeards." Really they just need to make better models and make the stores a more friendly environment.

>necromunda will have better support from the get go, they want to get more of the gangs out at release or shortly thereafter and have future plastics more planned out

Hopefully they do some actual testing instead of pushing it out horribly like Shadow War.

any mention on squating legacy models/armies?

[citaion needed]

>Really they just need to make better models and make the stores a more friendly environment.
I have a feeling they'll get better if they lower down the aggressive sales pitches or even just stop approaching people who come in . Just stay behind the counter or continue what you're doing, if the person wants to engage, they will ask you. Considering most if not all shops are headed by dudes and sometimes neckbeards, it can come off as a bit rapey to have dudes throw themselves on you if you're a woman. To those who don't know of GW's fame for insistent employees (ie: newbies), might give off the "holy shit this nerd hasn't seen a woman in here for decades, this is no man's land for anything with a vagina, let's vamos".

Stop invading people's personal space and engaging them in general and that might do wonders. I'm a guy and even I feel a bit vulnerable being asked what I'm doing there or looking for, like an interrogation. "Oh wow you're just looking around huh? Well maybe I can help you, have you heard of blah blah blah" and goes on for half an hour. Can't be a cunt, he's being nice and it's his job.

Think of it this way - in order for GW to consider a product to be worth supporting it has to generate profits. You may not like that, but they're a business first and foremost.

The distinction is less to do with atmosphere or per-unit pricing, the average LGS sells a tenth of the GW product that the average GW store shifts, but the fact that running a physical location is expensive in a way that distributing product is not. If GW ships £1000 of product to trade then that £100 only need cover production costs and contains a hefty slab of profit. £1000 of product sold in-store will mostly go towards paying for rent and staffing. LGSs have income streams from other systems like MtG, X-Wing, etc to cover the rent (and it doesn't impact GW if the LGS is only just breaking even or losing money), GW locations do not.

>>the digital strategy is an attempt to get control of the narrative, they identified the fact that all the web traffic was going to blogs and forums where new (and old) players would meet a lot of negativity and grumbling
Thank god

This was the most irritating shit as a consumer

nostalgiafag BTFO

You know, honestly I can't work up any excitement for AoS. Everything that comes out of that line looks like garbage. 40k looks interesting enough, but not enough for me to hop back in. If GW is making money, good on them, but I've long since resigned myself that I will have to look somewhere else for a good fantasy game.

>they want to bring more women into the hobby

Good fucking luck, most women hate shit that requires any actual effort, even the ones I know that like the settings and models are like "b-b-but painting is hard..." and "I don't have the p-p-patience..." or "I'm b-b-bad at it..."

The exception being turbo-autists and trannies like curzefag.

This is a sarcastic post, right?

If you want to learn about a product then you don't want the internet to keep sending you to blogs made by grognards that are irrationally angry and shitpost nonstop

I like the dwarf pirates but I hate the AoS rules. If they had the same rules as 40k I'd play AoS as well.

I want to push around regiments of dudes like in WFB so Sigmar will never interest me.

I already play several skirmish games.

>Well so long as its growing is all that matters really regarding AoS
Do you really believe they would say "nah, it's not really growing, we may have to squat it"? Without numbers they can say what they want

>If you want to learn about a product then you don't want the internet to keep sending you to blogs made by grognards that are irrationally angry and shitpost nonstop
Yeah instead of it you need to go into pre-moderate (((OFFICIAL))) forum

Kinda have to agree. I know there's lots of girls into these hobbies but from what I see around the net or from personal experience, they tend to share certain traits that make them ... off. Undateable from any sane non-thirsty male.

This isn't to say other non-neckbeardy hobbies breed better types of women, we're all one big gaggle of fucked up humans in general regardless, but this is what's under the microscope.

That's the point though, the only forum they've got going is facebook comments, and they're doing very little moderation. GW's engagement through warhammer community is streets ahead of what it was, and everybody can leave the salty grogs to argue amongst themselves instead of spreading their shit over everything.

>that requires any actual effort
Nah, all what you need is...

I would rather get some information besides the circlejerk echo chamber of nostalgiafags

The only normal or attractive women are introduced into the hobby by their boyfriends.

They then leave if they break up.

>and they're doing very little moderation.
They really moderate everythin what isn't blind dicksucking or neutral questions,
Not to mentions their site

>turbo-autists and trannies

I dont see your problem