How can we save MTG fluff?

inb4 mtg fluff was never good, yada yada

Not talking about /pol/ "too many negroes and wimminz" shit. I'm talking about the push to turn MTG into a huge capeshit franchise to compete with Marvel movies. That fucking abysmal new logo announcement going on about MTG as a multimedia “entertainment property” with “ownable features” like the stupid fucking one-note theme park worlds and Jacetice League.

When will WotC learn that hitching their cart to this horse is only going to make all the money they invested in this crash and burn when the capeshit fad dies out?

Is it Maro? Is it Hasbro? I don't fucking know who's causing it but something has to be done.

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Cards and themes change with the times just as they have always done. Kamigawa showed up along with a surge of interest in anime, then Eldrazi with the Cthulhu craze, then Innistrad on the heels of Kingdom Death and Bloodborne. Once the capeshit fad dies down they will move on to whatever is popular next.

Kinda what says. When Hasbro have their quarterly report and decided that they need to increase revenue (hint: investors always "need" on increase revenue, no matter how good or bad was the year) so let's do what everyone is doing.

So I guess we are going (along with more cut corners in cardboard quality) to brace for the era of fluff when they try to emulate whatever Netflix is pushing. Are you ready for a middling Magic TV show, Veeky Forums?

Or worse, Magic Cryptocoin.

man i didn't know bloodborne was released in 2011

They've already started moving away from all five of the Jacetice League as the main focus. There was an article before Ixilan where wotc basically said, "Okay, we hear you, we're moving away from Weatherlight 2.0, just give us a sec." And XLN is evidence of that: there's only Jace and everyone else is somewhere else.

So give them some time. It's not like they can change shit immediately.

Will we ever see garruk again?

>weatherlight 2.0
Weatherlight was pulp adventure team stuff, not capeshit.

We're you not around for Weatherlight? Tons of people hated for the same reasons that people hate the Gatewatch. And when Gatewatch happened, people screamed, "Oh, great! It's Weatherlight all over again."

Just because people said it doesn't mean it's true.

I don't care if it's true or not. I'm saying that people compared Weatherlight to the Gatewatch. WotC talked about people comparing the two. Both eras had equally poor reception.