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ELIX can be roughly broken down as follows:
A mobile wallet sending/receiving platform
A crowdfunding platform
A peer 2 peer lending platform
To put it simply, Crowdfunding and P2P Lending have blown up over the last few years in the startup world, outside of blockchain and cryptocurrencies.
However, both are perfectly suited to a decentralized p2p blockchain solution, which is exactly what Elixir is offering.
An actual, useful use-case: It's aiming to become a service where friends and family can service loans easily, and when completed, both the lender, and the loantaker are rewarded
It's biggest competitor is SALT, which is residing at 691mil mcap, while ELIX is currently at 28mil. I believe this ratio is skewed, as when you compare the two, ELIX has numerous advantages, such as;
Not geographically restricted (Only US citizens can use SALT, anybody can use ELIXIR)
Allows for any type of loan (SALT's lower bound is 5k$)
Allows for anonymous lending (SALT's user must through a membership review to be eligible to use the platform)
Completely decentralized
Completely feeless
Incentivizes lending (ELIX rewards users of their platform with tokens on the completion of a loan).
Uses their tokens for lending (SALT's tokens has no actual value, they're effectively stocks)
David Jackson - Cofounder
Stanford University graduate Previously worked at Stanford Intelligent Systems,(SISL) Stanford Space Rendezvous Lab(SLAB), and a nano particle lab at Duke University
Munir Safi - Cofounder
Graduate of Indiana University Degree in Computer Science with focus on intelligent systems Professional working experience as Software Dev for GM Experience technical background (6yrs) from Technical team consultant to Full Stack Developer