The new Mercedes-Benz GLT pickup

This'd be more off-road and truck oriented than the crossover based Ridgeline.
If you're not doing anything more serious than unsealed roads, the Honda would be fine. Any more serious, any of the 1/4 ton dual cabs (such as this) would be the go.

Those people would just get a Denali or a King Ranch.

I can only imagine outdoorsy yuppie faggots who have RVs and boats. Many will be sold in WA and CO.

>Who's their target audience?
Probably similar customers who buy other Mercedes Benz commercial products, but need a light vehicle with a bed.

Wow, really makes you think. I am now a #cruzmissile

give me a g-wagon pickup with a diesel or the 5.5L biturbo

>fat luxury trucks with huge cabs and small beds

>fat
It's a midsize 1/4 ton
>luxury truck
[citation needed]
>with huge cabs and small beds
literally choice of cab and bed sizes to suit different scenarios.
>your baseless opinion
pic related.

IRL, Mexico, Australia and South Africa are intended to be the primary markets. These three countries like mid size trucks more than full size. They've already stated there will be a basic stripped worker variant, think along the lines of the Sprinter and then there will be a luxury trim version for people who want to treat it as a luxury vehicle. This really isn't any different than how the F150 offers an XLT trim with plastic cladding on lower variants and a luxury Platinum version with chrome cladding and wood/ leather interiors at the upper end.

Nor sure if it'll work.

The Vito and the Sprinter are good vans, and decent continuations/additions to the well-established work vehicle brand they have, where the competition have usually been low as Mercedes have taken aim at producing more comfortable, expensive work vehicles, as opposed to the more bare-bones VW Caravelles, Toyota HiAces, Fiat Movano or whatever they're called.

The new Citan is seemingly struggling. Its a type of car with heavy market competition, and they are usually used quite roughly with minimal service. Therefore nobody really wants to pay the extra cash for it. It also doesnt help that its a rebadged frenchie.

Now, the GLT... I dont think it'll land all that well with the pickup buying market.

It will be more expensive than the japanese and have less payload/towing than the americans. I just dont see where they expect to find buyers.

I'd say its market would be those who buy the better equipped trim levels of Japanese branded midsize pickups for recreation and daily driving purposes.
Pretty much exactly what the guy above you said.