Why are landcruisers so expensive?

Why are landcruisers so expensive?
Are they really that more capable than a 4runner which you can buy fully loaded for half the price?

You don't buy a Land Cruiser because it's more capable then a 4runner. You buy because it's more luxurious.

Then why isn't it sold under Lexus?

Because engineering something to last 30 years isn't cheap.

Unless you drive one. Youll never know.

It is

toyota ceo wanted once to make a cheap big suv luxury but one day it rained making their headquarters slick and big boss took a fall hurting his left elbow throbbing like crazy so used this as leverage to change the price as he always envisioned a bigger number on the advertisements so they came to this agreement not to disclose the injury allegedly

seems legit

I still lol every time when I think people choose a Range Rover, Porsche or anything over a Landcruiser.

Range rovers and cayennes are for rich housewives and cucks