What's their deal?

“I know this customer,” he said. “They collect this information, and they consume massive quantities online of everything we can feed them. Inevitably, they have a stack of magazines in their house.”

Ideally for Motor Trend, they’ll add one more magazine to the stack.

And get this: the team behind Motor Trend isn’t just trying to get those YouTube-loving millennials to put down their phones and pick up a magazine. It’s charging them $9.99 an issue.

My "logic" comes from the fact that you believe they're trying to impress anyone, and that you think you're some authority on what constitutes "skill". My opinion's valid, look at your ready use of insults. You ARE a negative person, and you probably suck the fun out of your own life as well as the people around you.

Ya they are doing it for money, advertising Hotrod media empire and whatever other sponsor they need to shill to get paid. Don't forget you can go to their drag week events and buy the road kill mag too because it's dope. I mean it's like this show was made for our age group and demographic. Like they knew exactly how to make what we wanted to see.