GW CEO

You're suddenly the CEO of Games Workshop. You have the final say in all decisions; creative, corporate, marketing, etc.

What would you do to improve things (company, products, brand)?

What would be your pet project?

I'll start:
>Have GW stores carry FF products and improve relations with independent retailers
>Remove Corporate from the design process almost entirely
>Open "satellite factories" in Australia, Midwest US, and Germany to cut shipping costs and time
>Expand Forgeworld factory to have a permanent "made-to-order" service for retired sculpts
Pet Project:
>"Pax Imperium" line: 40k civilians, a couple civilian vehicles, and possibly even non-military/AdMech buildings

I would hire Kevin Rountree, make him head of the board, let him do his job and blow dividend of my shares on booze and cosplay whores.

Stab Kirby in the chest repeatedly and claim shariah reasons in court.

The new guy seems to be doing a pretty good job right now.

Aren't threads like these (and we do get a lot, you are not being as original as you think you are) a little outdated? I mean we have been clamoring and fantasizing about better management for so long, and we finally get it and you can't let the salt dilute?

>Muh entitlement, muh clinging on to past transgressions, muh wounds

Price cuts.

Price sells products, period.

Solidification of cannon. They are way past the point of no return though.

A roadmap to expand or move their cannon forward. Do not squat or retcon stuff ever, it creates rifts in the fanbase, much like how a DLC segregates players in certain vidyas.

Basically their existing franchises are a bit fucked since they are all over the place, the loss of WHFB and the creation of AoS doesn't seem like it's attracted a huge following while appealing to older players. 40k bastardized their IP by too much silly mobile games, and non cannon fiction.

Ive never played, but settings like necromunda (that comic was epic) seem like a good place to reset some of the Mary Sue-ish stuff they've been pushing.

But let's say the price cuts would earn them more market share just from an economic standpoint, stop trying to be boutique when you are really just mass producing in China anyway.

Fire Laurie Goldberg.

Or you could just post a pet project you'd like if you were running the show.

I'll admit, the thread's been done and Rountree has been moving things around, but there's still a lot to do at GW. No harm in some fantasizing or conjecture, Faggot-Senpai.

>the same thread as we have few days ago
Well, nice try GW.

>The new guy seems to be doing a pretty good job right now.
Yeah, thjey opened their own BoLS, great job.

>Make the game rules free.
>balance out all the factions
>every quarter make one unit better than everything else so everyone goes out and buys it, then nerf it to shit the next quarter.

Split codex units into two extra categories:
-Competitive core with limited unit selection but defined roles, functions and external balance while solidifying each armys playstyle.
-Narrative&Campaign units to expand on the core. Things might get crazy and lots of units might overlap/overshadow other choices, so basically what 40k is right now.

Has anyone tried this? It seems like too good of an idea for a wargame.

Release a Necromunda rebirth game
Release a classic Mordheim rebirth game (none of that Age of Sigmar shit)
Release a "journeys across the stars" small war and game /narrative campaign for AoS, to keep those entitled man children happy (and you can forcefully shoehorn in all the 40k cross over fan fiction you want you fucking hacks)
Release a Gorka Morka rebirth
An actual Ork truck kit with variations, akin to the flashgits kit
Epic
Battlefleet Gothic

And that's not touching on all the fucking expansions that came and went for 40k and fantasy. There's been a truck load of splat books that were binned the second the edition changed. Spoilers, living rule books rather than printed fucking paper.

Bin space marines, chaos, and sigmarites.

That'd do

Almost every tournament with some comp restrictions. I think the biggest problem with this is that it would be seen as some "AoS'ing of 40k". Lots of units would get the axe from core and people would be salty about what were put in the core and what didn't. Also with the gorillion factions and sub factions (SM chapters, craftworlds, hivefleets etc.) in 40k would make it tedious.
Many would be angry if for example only Ultramarines and Blood angels were chosen as the core marine armies or that marines would just flat out lose they unique cool shit from core (which would be in narrative lists anyway). Then again no one is forcing them to play core only and accept the somewhat messy but fun narrative army lists.

>What would be your pet project?
Go away GW.

[sarcasm]Yep, because that's all he's done.[/sarcasm]

Almost everything I'd change would be around gutting 40K and restarting from the ground up.

>completely rewrite and simplify the rules, somewhere between AoS and 3rd ed 40K in complexity
>gut 80% of the model specific rules, movement penalties and trackable information (no zooming or hovering, no snapshots)
>remove the psychic phase, powers are now shooting or assault weapons with a ld test agian
>No random warlord powers or psychic powers, they're all bought and you can plan around having them
>no challenges in combat, it bogs assault down and makes no sense
>no TLOS, standardise base to height ratios like warmachine
>Up the turn limit, allow players to formulate longer tactics
>provide more control over deep strike reserve availability

A game of 40k should be playable in 90-120 minutes, this allows for quicker casual games and a sprightlier tournament scene. Once that's done wreck the codices and start over

>identify a theme for each army and stick to it
>strip out all redundant unit choices in the few overly bulky lists, make more Russ variants into options for the default Russ, look at Marine units and pare them down, we have allies for a reason
>Make the game need fewer models, fewer models means more manoeuvring and quicker games

Then change list building

>allow list tailoring within bounds, when you build a list you build a legal list and bring half again your points in any units you want. Then you exchange full lists and each player puts together a legal army out of their bigger pool. So when building a 2000 point army you bring 3000 points, present the lists then build form those units. Specialists are now worth taking, play is more strategic and you can add bulk to allow you to obscure your intended tactics.

Basically make the game faster, make it cheaper and smaller, allow sideboards and encourage more hard counters and counter-counters. Build in less variance, allow more movement to matter and incentivise not building a stupid ass list

Sell GW to myself for 5$ and a button I found in my coat pocket.
Become sole owner.
Fix everything.

TWENTY DOLLAR LAND RAIDERS FOR ALL!
PLASTIC SISTERS!
ONE, UNIFIED MECHANICUM CODEX!
NO MORE D SPAM!

MAKE INFANTRY GREAT AGAIN!

I would put someone in charge of the next Eldar codex who would nerf them so far into the ground you could find $10 wraithlords on eBay.

In addition to this, some specific changes I would make

>No D weapons
>remove or dial back hull points, dial down non-AT weapon strength in response
>no Lords of War, or they take up all of your Heavy Support choices rather than their own slot. I'd prefer none at all but people like them.

I'd remove all of the bundles and deals from the webstore that don't actually offer a discount and just clutter things up.

Then I'd have the whole bloody site redesigned

nice try games workshop board members, but I'm not helping you anymore for free.

>Shut it down, shut it all down

Price cuts, at least 25% reduction. Also, have price of models based on material cost rather than arbitrary army point value.

>completely rewrite and simplify the rules, somewhere between AoS and 3rd ed 40K in complexity
I wish I could hate you to death. AoS is utter shit with zero tactical depth.

Tell me how the complexity of 40K's rules lead to tactical depth on the tabletop user. The core ruleset should be printable on 4-8 pages, with additional pages for more specific rules. Compare games of magic the gathering to games of 40k; in one there's a very simple core ruleset onto which additional rules slot and there is no situation that the rules don't deal with in an objective way, in the other people frequently argue and roll dice to decide on interpretations of rules that actually exist in the books because there are simply too many rules to remember them all correctly.

>What would be your pet project?
WHFRPG 4E. Just clean up 2E and update 1e modules

>Compare games of magic the gathering to games of 40k
Why are you comparing a card game to a miniature game? They have fundamentally different mechanics. While I agree that 40k does have redundant levels of rules AoS removed many rules that gave the game tactical depth such as rank.

Comparing miniature games to card games gets us shit like Warmahordes

And while 40k is complete shit, at least it's fun in the end; you get to roll dice, you get to throw a big army out there, and you can get drunk while doing it. WM/H is a stressful pile of shit with players that pretend it isn't just as massively unbalanced as long as you cut out 2/3 units for being shit.

That's why I say somewhere between AoS (too simple) and 3rd ed 40K (slightly too fiddly). I'd probably err more towards 3rd ed levels but streamline some stuff around vehicles like fire arcs and tank shock. As you'll see with my other changes, I'm big into making the game smaller and the ruleset simpler so that the game doesn't fight the player as much, it means the game is more about players outwitting players than about a bunch of random stuff happening.

The comparison to magic is that aside from warmachine it's the only other game with a real competitive tournament scene worth a damn and that it does a lot around its core rules plus expansions correctly. I personally think warmachine has a fair bit of cruft in it that is only not distracting because it doesn't get used much, though the combo element of that game would be a nice thing for 40K to consider.

>>completely rewrite and simplify the rules, somewhere between AoS and 3rd ed 40K in complexity
>t: 8+ kid

>because that's all he's done.
What did he do except it?

Oh man, your tears are going to be delicious and filing like a holiday dinner. It's happening, user.

That's only the latest thing he's done. Are you really this out of touch?

Made white dwarf great again, monthly and includes the articles of old we loved
Releasing army deals that are actually deals
Reopened Facebook pages
Actually communicating with players
Making FAQs based on player questions
More Duncan videos and things on warhammer tv
The general's handbook for aos was made after collaborating with independent tournament organizers
tournament and prize support
Attending independent tournaments and providing coverage
More frequent release schedule

I know there's more, this is just what I could come up with off the top of my head

>Made white dwarf great again, monthly and includes the articles of old we loved
Seems like the same GW brouchure.
>Releasing army deals that are actually deals
Such as Start Collecting shit?
>Actually communicating with players
Lolno, he asking the players to do GW job.
>More Duncan videos and things on warhammer tv
So what?
>The general's handbook for aos was made after collaborating with independent tournament organizers
Still 8+ abomination of 40k and Warmahordes hatesex.
>tournament and prize support
>Attending independent tournaments and providing coverage
Yeah, GW wants to take control over the whole playerbase, nothing good, community should be free, especially tournaments.
>More frequent release schedule
What?

Also, meanwhile most important things like price policy, quality of rules, models, writing and artworks still falling down.

>I list several things that are part of the new initiative of the new CEO, things that have been mentioned in threads like these before
>But those don't count!
Yep, this new ceo has done jack because of your opinions

>stop talking bad new GW CEO, he opened the new forum

OK I can see I'm really trying to reason with an idiot here so I'm just going to go elsewhere.

>no-no-no, GW is good, look it give me the flower, it's no matter that the last years it's feeding me shit, I forgive them, everyone who hates them are idiot.

>Lolno, he asking the players to do GW job.
For years people bitched about how GW never takes feedback, how they need to listen to players and how obtuse they are.

>Yeah, GW wants to take control over the whole playerbase, nothing good, community should be free, especially tournaments.

That's a very amusing opinion since people bitched for years back when GW stopped supporting tournaments.

I truly pity the GW CEO (whoever it is these days) since there is apparently nothing he can do to appease this crowd of contrarians who act like GW personally raped their mother or something

Well, My first decision would be to rework the 40k fluff, starting with Chaos

>Make Chaos as a faction be more focused on being Traitors from the Imperium in general and less on being Universe-ending demons, and not be so Chaotic Stupid and Edgy

One of the Easiest things to exploit about the Imperium is that it's harshness and brutality would drive many people to abandon it. But if the one explicitly anti-Imperium faction is so shit, that they have to use "Warp Corruption" (which is basically mind control) to get people to join them, then it's getting rid of the whole balance of Grimdark morality where it's "One is shit, but the other is complete, super-irredeemable, why-would-you-even-consider-this-an-option, shit".

There should still be demons and Champions of the Chaos gods, but they should be rarer and their powers less intense. The majority of Chaos ought to be disgruntled criminals, rebels, and other assorted assholes who just happen to practice Chaos worship in the hopes of getting power for themselves with mixed results, not one-dimensional wannabe, world-ending, Elder God cultists.

>Get rid of the "The Emperor is the only thing keeping reality from merging with the Warp" bit of fluff.

This bit of fluff is one of the Biggest, most controversial points of 40k fluff. Having Chaos constantly be a step away from winning, regardless of Grimdark it is, unbalances the importance and relevance of all of the factions. The Imperium becomes over-important because if they lose, Everyone Else auto-loses, and It places Chaos, a faction whose most important events mostly relate to the Imperium, on a pedestal as the ultimate doomsday faction, even above the invading, alien, world eaters.

cont.

>Remove all Chaos's entities' ability to pop in at any time in reality and Literally Retcon events

What purpose does this actually serve!? Does it even add anything besides making the Lore even more complicated and Contradictory?!

>Cut out the whole Lovecraftian "Chaos Gods are beyond Comprehension" crap
This is more of a personal Gripe, but that "too big to understand" crap is code for "I want to write a powerful but One-dimensionally simple and evil entity who at times does things for no discernible reason, but I also want to be a cool and deep writer. So I'm going to rip of Lovecraft's themes without actually understanding how or why they worked, and use it as an auto arguement for why it does seemingly idiotic things, rather than just admit that it can have mortal flaws".

Just Acknowledge the Chaos Gods for what they are: Chaotic, Capricious, impatient, dysfunctional, assholes who make up for their short attention spans and inability to make nice with one another by having immense power, who don't really care too much about what goes in the reality because they live in a completely different dimension. That doesn't make them less threatening.

Cont.

>Less focus on Abbadon's magic sword
Wanna know how to make a character look special snowflake-y and completely worthless at the same time? Give him a Mcguffin crutch to rely on.

>Give the Other Factions something to do while Chaos and the Imperium duke it out (such as have the Necrons go at their age old enemies the Eldar, or the Tau try to claim a bunch of worlds claimed by various Ork warlords)
In the end, Warhammer is a Wargame, which means that at it's base, it should be about a bunch of Assholes fighting over shit. There are no Protagonists or Antagonists, and no Asshole should be more Important than the other asshole. Every Asshole should have their own stories and rivalries, their upsides and downsides, their good moments, and their bad hair days. And it should Be up to player Preferences, not Plot Relevance, to decide who players like more.

>Possibility of GW having made this thread in an attempt to get ideas and input from fans
>They get told to go away

Sorry, but I thought this was what we wanted? To get them to listen to us on how to stop being stupid?

I sell off the IPs and close the company, retire young and live off bank interest and/or reinvested earnings.

Double the price of everything, halve the quality. The current GW has taught me that people will pay anything to get their goods no matter what the quality.

...

Reduce prices and/or have sales or offers/discounts at the same time of year others do (January sales, Black Friday etc)

Bring fantasy back (Keep AOS to it as 30k is to 40k)

Bring back specialist games with full support. Necromunda, Gorkamorka and Mordheim.

Release a new 40k edition with proper balancing and new codices, rather than endless supplements.

>For years people bitched about how GW never takes feedback,
"Feedback" doesn't mean "lol guys, we don't have money for play-testing group, pls fix it for us".
>That's a very amusing opinion since people bitched for years back when GW stopped supporting tournaments.
None cared about that, only crybabies.

I would personally like to see more stuff in a manner similar to the Horus Heresy in the sense of a bunch of mini campaigns that cover a massive conflict. For example some ideas could be.
>The scouring, covering the aftermath of Terra, the changing of the traitor legions from simply having some daemons or heretical tech to full heretic, the rise of Abaddon, and the early chapters such as Black Templars led by Sigismund.
>The rise of the Tau Empire spanning from the Tau's first contact with other species to the third sphere expansion, could include prototype battlesuits before the XV-8s, Tau still having some of their early barbaric nature, and commander Puretide
>Post fall Eldar with corsairs, craftworlds, and dark eldar all having some merging facets before they begin to form unique cultures and units, early aspect temples, and perhaps special rules for Ahra

I really like how FW did the fluff too. Each faction is written so that they are amazing but very little of it feels masturbatory or like it puts down other factions.

I almost want to see this happen, just so nerds can watch the company tank after pandering to them and have them finally understand they don't matter

>WAAAAH WE WANT BETTER PRICES
>Start Collecting boxes come and essentially give you half the box for free
>WAAAAH IT'S NOT THE STUFF I WANT

>WAAAAH, THEY DONT SUPPORT TOURNAMENTS ANYMORE
>GW starts supporting tournaments and giving prizes
>FUCK GW FOR TAKING OVER THE TOURNEYS

>GW NEVER LISTENS TO PLAYERS EVER!
>Create General's Handbook based on player/competative scene feedback of AoS
>I MEANT ONLY FOR 40K!

Literally Veeky Forums.

>>WAAAAH IT'S NOT THE STUFF I WANT
Yes, since SC doesn't have super-easy and enough additional weapon.
>>WAAAAH, THEY DONT SUPPORT TOURNAMENTS ANYMORE
None cared about it.
>>Create General's Handbook based on player/competative scene feedback of AoS
It's bad ruleset.
>Literally Veeky Forums.
Literally redshirt.

>It's bad ruleset.
To be fair, that's probably because they had to kludge it into an existing bad ruleset. Ideally, when there's a full update to the rules it'll be significantly better.
But really, neither Warhammer game has ever had good rules.

>o be fair, that's probably because they had to kludge it into an existing bad ruleset
Lolwut? They have opportunity to reform all ruleset to make good game, instead of this they made 40k-warmahordes hybrid.
>But really, neither Warhammer game has ever had good rules.
Nope, 3 and 4 edition of 40k were good, early WhFB 5 (may be 6) was good.

So basically drive GW in to the ground financially

Step One: move all manufacturing to China to cut prices without killing company.

Step Two: completely overhaul all units in the game, in a one time good faith free codex re-release.

Step three: Only release models once they have been extensively Play tested

Step five: constantly progress storyline, run World wide campaigns to decide outcomes

Step 6: make brick and mortar stores less about selling models, and more about gaming/engaging the community (to set up a future generation of gamers).

Step One is most important part though.

>move all manufacturing to China to cut prices without killing company.
Just fuck my quality up further senpai

> le dank Rountree meme

Thank you Giant Afro Man. I am truly honored to be called your nigger.

>implying Caliphate quality any better

I would fire anyone having anything to do with writing rules in the last 10 years.

Hire Fantasy Flight to :
- Rewrite Rules of Age of Sigmar as the Fantasy Skirmish.
- Conceptualize rules for a 40k skirmish.
- Rewrite Rules of 40k and Fantasy
- Cut prices by 20%
- Go Bankrupt
- Sell to Fantasy Flight
- Live out my life knowing that i did the best i could.
- Profit. Because last step is always profit.

>constantly progress storyline

In regards to 40k, this is the exact wrong thing to do.

40k isn't a story, it's a setting.

More focus on xenos races, so sick of marine fags

reasonable cuts will attract customers
im not talking about 50% reduction, but enough to get a new players foot in the door. 50$ for a basic box of infantry is way too godamn much

Great work copying and pasting that stagnant opinion user.
Why? Why is that bad?
GTFO neckbeard.

Re hire Emma and make that Land whale my personal secretary.
With benefits.

Oh boy, this thread again.

Collapse all Imperial Factions into three categories:
>Space Marines
Have special rules for the more popular chapters
>Imperial Guard
Have special rules, if necessary, for the more popular regiments.
>Inquisition
Add special rules for the different orders and factions.

Collapse all Chaos back into one codex. Remake all legions with their own special rules, give options for renegade v true Chaos marines. MAKE A FUCKING GODDAMN SON OF A BITCH CODEX FOR EYE OF TERROR - CHAOS GUARD AND 40K BEASTMEN UP IN THIS MOTHERFUCKER. FUUUUUUUUUUUUUUUUUUUUUUUCK. Add some more Chaos regiments like the Blood Pact, at least four more. One for each of the other Gods, and one Black Legion type.

Delete all the big mecha shit from Tau. That always rubbed me the wrong way since it goes against their tactical doctrine. If you need anti-Titan or monster killer shit, give someone a special markerlight that hooks into a Manta or some shit.

Special rules for each of the major Ork Klans and Freebootas. Because fuck Space Marines' special status.

Keep Tau Noblebright or Nobledark. Needs a good contrast.

Completely redo the Horus Heresy. Kill all of the Primarchs - hard dead no coming back period. Make Ollanius Pius the awesome version again. You know which one. No missing Legions, they were wiped out to a man during the Heresy. Emperor is dead, some arcane bullshit allows warp travel. Terra and Mars are wrecked, constant battlefield like Armageddon. The Imperium is now based in the Ultramar Sector, the Eye of Terror has a Red Dagger that barely touches Terra and Mars.

Imperium is less pants on head retarded; non-aggression pacts with some Eldar Craftworlds and the Tau.

The forces of the Tyranids are just the tip of the iceberg, Kyptman was right! Oh shit. Bring back Genestealer cults.

Balance the fucking armies, all updates happen at once.

I know you have to sell new models, but why make each new 'supergunkillbastard' even more overpowered than the previous release, throwing the game even more off balance than it already is. Also stop trying to rebalance the continous power creep with a rehashed hatchet job rule edition every couple of years that invalidates all the hard work that dedicated players have put into their armies to make them applicable to the previous rule set/codex. Just make a rule set that is balanced, tested and fun to play and stick with the fucker! You will alienate less players and your sale figures will soar as it will reduce the amount of dissilusioned players flogging their invalidated armies cheap on e-bay.

>Call Matt Ward.
>Improve company by buffing the shit out of Astartes and gimping the other teams
>Release new personalised codex's for each founding chapter.
>Add titan legions (warhound at 250pts) to the codex.
Pet project
>Black libary WH40k end times series.

user. Pls Stahp. Wat if they're actually listening?

>pet project

>open a Games Workshop store in Congo
>assign Tom Kirby there as redshirt
>let things happen

bring back mordheim

It's a place that players can make their own stories in. Changing it up with a progressing plot makes it harder for people to have their dudes. If you want to do a plot without hurting that, you can't change anything of note.

Just try to update as many models as possible and create as many new models as possible. Lower the prices by 10% and counter this with a slight increase in the cost of paints and shit. Don't price gouge the price of paints, but try to move to a business model where the actually getting into the hobby doesn't require the souls of 1 million children but the actual nickel and dimes make some more cash. This would actually make GW money.

What I would do to improve the game. I would fuck up the lore if I tried to, so leave it to popular authors. Try to make slightly less FUCKING XTRME BRO codexes. Make sure there is alot of basic infantry choices that are unique for every army. Communicate with players as much as possible and try to fix things as fast as possible.

GW games need new players.

I know this'll sound crazy, but hear me out...

Offer pre-painted, pre-assembled models at a reasonable cost. Quality will be lower, certainly, but this is just to get people playing. Only basic stuff would get this treatment and even then the DIY models will still be available.

With a streamlined rulebook and a starter kit a person could be playing the game the day they pick it up. These packs, one for each faction, would be basic low point forces with a small degree of customization.

The idea here being that getting people playing the game right away might make them more likely to start buying expensive bits of plastic to augment and in time replace their starter kit.

>Offer pre-painted, pre-assembled models at a reasonable cost.
It will kill GW.

/v/ here,

>Dawn of War Online
>Standard MMO but you lead one hero character and a squad
>Factions are Blood Ravens, Tau, Orks with other races getting later or never in the case of Chaos/Dark Eldar/Necrons
>Strong PVP focus with ship and other transports coming in later

>Giving the smurfs mankind's last bastion

How about noooooooooooooooooooooo