cnn.com
(CNN) — "It literally tastes like a piece of ----," a diner says, covering her mouth and trying not to regurgitate the small spoonful of curry she just ate.
For restaurant owner Ken Shimizu, this is actually a compliment.
His Curry Shop Shimizu in Tokyo specializes in a dish that deliberately mimics the texture and flavor of feces.
Don't click away in disgust just yet -- it gets weirder.
Shimizu is also one of Japan's best known porn stars.
A star of hundreds of adult movies, he's known in Japan as Shimiken, or the "king of porn."
His latest venture, according to restaurant manager and the curry's creator Hiroki Okada, is an attempt to satisfy an unlikely lifelong desire to find out what excrement tastes like.
"For Shimiken, it's a question to settle before we die," says Okada.
"We had had no choice but to answer the question with our imagination -- until now."
Forget the market research
Strongly flavored ingredients are used to make the curry -- onion, carrot, minced chicken, bitter gourd, cocoa powder, bitter Japanese green gentian tea, curry powder and kusaya - A sun-dried salted
horse mackerel that gives off the smell of dog dung, according to Okada.
To create a coherent theme, the shop is also equipped with tea cups that resemble a urinal cup. Toilet rolls serve as table napkins.
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