Are ads actually worth the amount they cost? I don't think I've ever bought a single thing I've seen in an ad and I can't imagine anyone with a functioning brain doing so either.
So does anyone have some stats on this subject?
Are ads actually worth the amount they cost? I don't think I've ever bought a single thing I've seen in an ad and I can't imagine anyone with a functioning brain doing so either.
So does anyone have some stats on this subject?
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>pay 10k for an ad
>hundreds of thousands see it
Tell me how to market to someone for less than 10 cents a person on a product with 100+ net profit per sale.
This. I've been wondering this my entire life.
The question is, how many people are actually influenced by ads.
Ads don't actually work like "hey this us the best product, buy this product" anymore. They usually convey an emotion, and when you are in front of the super market isle, and you see the hundreds of possible choices, your unconcus will make the connections with the brands you see. Naturally the last ads you saw have stronger imprints in your mind.
Because the there are so many brands to choose from you'll go with the one that feels the most familiar.
>I don't think I've ever bought a single thing I've seen in an ad
You most likely did. The point of ads is not that you'll see them and go 'Hey, I'm gonna go and get me one of those'. The point is to expose you to the brand so that years from now when you're looking for a product you will be subconsciouly more likely to buy from a brand that feels familiar.
And believe me, if ads weren't effective multimillion dollar companies wouldn't spend money advertising
ads works like memes.
the more time you see it, the more you want to use it yourself, because that part of memory is highly potentiated and more likely be the first thing that pop out in your brain.
I go to the store, when I buy bread usually I buy the grandma whatever bread, not because it has 'grandma' whatever in the name but because it's the cheapest whole grain bread. I buy eggs in 12 packs when I get eggs, I buy non brand name cereal. I buy whatever lunch meat and cheese is the cheapest. I buy non brand name peanut butter and honey. I buy bags of spinach, broccoli, cauliflower, and carrots and make my own salad with non brand name dressing.
I live off of sandwiches, salads, cereal, packets of ramen with peas, carrots, corn, and either ham or an egg I add myself. If I go out to lunch for fast food which I do with my brother once or twice a week I eat at Taco Bell because it's within walking distance of my house unless my brother requests In n Out which is across town.
I do not own a car, I take public transportation. My wardrobe consists of the $10 jeans you buy at wall-mart and T-shirts you get for free like when your local college gave away free T-shirts or you got one from your cousin for Christmas with a Tie Fighter on the front or a superhero from some movie that came out last year. The exception being 4 button down shirts my aunt gave me for my birthday last year. I work at an engineering firm so nobody cares how I dress.
I like to make terrariums, I read blogs online and build them from large jars you buy at wal-mart, aquarium gravel, soil, and seeds of various types. The only thing you can possibly say I own of any value that's a brand name anything is my laptop computer. I bought it because I researched what a good laptop would be online and learned from an article that NASA uses lenovos for the International Space Station so I bought one. It has served me well for 4 years.
I see advertising as pointless and get sick to death that I have to endure it everywhere and that my private information is sold by large faceless corporations to try and 'tailor' their ads toward me. I look forward to a day all advertising is banned.
Advertisers must be shitting their pants right now. By relentlessly forcing ads on people through every medium they can, the entire generation of people born into the internet age and later just totally filter them out.
I can't wait for the adpocalypse when companies realise gigabux for ads are worth essentially nothing.